Simon Naudi on why the gentle art of getting exhibitors to train for their events could pay off at the other end.
Simon Naudi shares his views on how tough and prolonged economic conditions are changing the sales games on exhibitions.
Simon Naudi, the managing director of Answers Group, discusses the sales pitch.
Sponsorship-fatigue is setting in with sponsors worldwide. Don’t miss opportunities by adopting key strategies to maximise your opportunities:...