Exhibition organisers will increasingly need a dual strategy for mature and emerging markets to provide exhibitor value in 2015 and beyond, a new report claims.
Tarsus has agreed to purchase a 70 per cent stake in Turkish exhibition organiser Lifemedia Fuarcilik A.S. (“Life Media”), nearing its aim to make half of all revenues from emerging markets by 2013.
Tarsus has grown its group revenue by 42 per cent to £61.7m and halved its debt as it builds its business in the US, China, Turkey and the Middle East.