The BNC Global Event Show alternates its London venues between a City event venue and a ship. EN investigates how the show is casting its net for event visitors.
It’s not often that a show organiser credits a move to dry land as a sign of growth in his new show. But for the BNC Global Event Show held at The Brewery in London, visiting landlubbers were a sign that the show has really begun to set sail into more affluent waters.
There is no accounting for the ‘great’ British weather, as organisers and venues have discovered. From snowstorms to torrential rain, what is the best way to ‘weatherproof’ events or handle the situation if it occurs?
Bill Cowling, Honorary show director of the Great Yorkshire Show, on measures taken this year to attempt to ‘weatherproof’ the horticultural event
Reed Exhibitions chairman and CEO Mike Rusbridge on embracing technology, building on principles, and multifaceted partnerships.
Holding onto the reins of the world’s largest exhibition organiser brings with it no shortage of complicated decisions. The ocean of live marketing, exhibitions and all in between is undergoing a tidal change and Reed Exhibitions, as the largest ship in the ocean, is the one all eyes are on.