Exhibition News Pioneer Award winner and industry guru Phil Soar crunches some stats
It is an age we live in now where Google AdWord analysis means that every single statistic about every promotional campaign is quoted to the nth degree. Every media form generates more and more numbers about what it can achieve, how it can offer proof of its efficacy, and what you get for your money.
The Business Design Centre is approaching its 30th anniversary. We look at the venue’s place in the UK market following its win at the Exhibition News Awards in April.
For those used to walking around the Grade II-listed halls of the Business Design Centre (BDC) in Islington, it may come as a surprise to learn that lions, crocodiles and even bullfights used to grace this venue.
The Artexis easyFairs Group has acquisitive global ambitions. EN speaks to Matt Benyon, its UK and global managing director.
In the UK marketplace, easyFairs has carved a hefty niche. The organiser specialises in trade shows focusing on the packaging, tank storage, oil and gas sectors, utilising mainly the large space The NEC provides.