EN: In-depth features on the exhibition industry

Interview: Reed Exhibitions chairman and CEO Mike Rusbridge

Reed Exhibitions chairman and CEO Mike Rusbridge on embracing...

Food for thought: How was it for you?

EN hosted a panel discussion at the Event Production Show titled ...

Fishing with dynamite

The Event Production Show was a resounding success, with more...

Venue watch: Looking north

We profile some of the best exhibition venues and versatile spaces in...

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May 2013

A NEW PERSPECTIVE: HARROGATE INTERNATIONAL CENTRE

Harrogate International Centre is using a £13m expansion plan as the catalyst for changing the way it approaches exhibition business. Nadia Cameron catches up with the venue to find out more.

Harrogate International Centre (HIC) is getting a new lease on life. A £13m expansion fund has given the Yorkshire venue two new exhibition halls, increasing total capacity by 3,100sqm to 18,500sqm.

SETTING STAND PRICING

As tempting as it is to drop stand prices in a downturn, you could run the risk of hurting your show’s reputation. Domenic Donatantonio asks several organisers for their tips.

Setting out into the marketplace to attract clients to a new show can be an intimidating task.

INTERVIEW: UBM'S MARK SNELL

UBM's Mark Snell now spends nearly half his time on international business. He talks to EN about adapting to new markets, technology and the ongoing importance of exhibitions.

Note: Since this interview was done with Exhibition News, Mark Snell has become appointed to the helm of UBM’s US Canon Events business. He is now based in Los Angeles.

GO FORTH AND MULTIPLY: LAUNCH SHOWS

It might be tempting to launch a new edition of your successful show in a new market but there are significant risks involved. EN asks how you know when the time is right.

Whether riding on the success of a large show or striving to increase the footprint of a smaller niche expo, you may be tempted to launch versions of your brand in different UK markets. But how do you identify where to go next and what pitfalls must you be aware of?

VISITOR COMMUNICATION

In what way can social media help to market an exhibition, grow visitor numbers or hinder a show’s development?

Christophe Asselin, Event director Ad:Tech, DMG Events

THE STATE OF THE CONTRACTOR MARKET

In this special research report, EN investigates the perception of the UK’s shell and electrics contractors in light of increased consolidation, margin squeeze and changing organiser attitudes.

Exhibition organisers do still have a choice of shell and electrics contractors today, but organisers are in no doubt of the shrinking pool of options.

Showing 79 to 84 of 192 Features

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