Lucy Pitt of CloserStill Media won the Best Event Marketer Award for the third time this year. EN explores the secrets of her success.
Lucy Pitt is the first to freely admit that she uses personality to sell her shows. However, while consumer exhibitions like Ideal Home Show, Grand Designs and Cake & Bake can draw on TV personalities to boost visitor numbers and provide popular content, trade shows have to work harder and Pitt is prepared to sell her shows by creating an identity. Clearly, that is a method that works, as the CloserStill star won the Best Event Marketer award for an unprecedented third year running.
The summer edition of Grand Designs Live returned to Excel with the launch of National Self Build Week. EN spoke with event director Nathan Garnett.
Designed to identify new trends and concepts, it’s not hard to see why an eco-friendly rocking chair that can charge a phone was voted one of the 10 ‘Green Heroes’ at this year’s Grand Designs Live, organised by Media 10.
The Cake & Bake Show clearly has the right ingredients for success after claiming the Exhibition News Show Rising Star award at our ceremony at the Lancaster London hotel. We caught up with the show's director Luke Collings.
It was as easy as pie. Luke Collings’ wife Kirsty was sitting at home watching The Great British Bake Off in August 2011.
Alexandra Palace has long been an iconic feature of the London landscape but with a raft of new shows and regeneration plans in place, the venue is looking to make a bigger mark in the UK exhibition market.
Walking up the steep yet never imposing road to Alexandra Palace, you get a sense of the great strengths and challenges for this historic venue.
The London Book Fair hoped to turn a new chapter for the publishing industry. EN caught up with event director Jacks Thomas.
Reed Exhibitions’ London Book Fair (LBF) wants to be the essential hub for serious players in the global publishing industry, and this year, with their ‘Love Learning’ programme, the organiser didn’t disappoint.