Selling an exhibition isn’t just about slotting in stands on a floorplan. Nadia Cameron looks at why organisers are getting increasingly savvy with sponsorship.
In a recent interview with AsiaOne, an Emirates airline executive was asked why the company threw so much money at sponsoring events. The brand has been involved in sponsoring sporting events since 1987, just two years after being established, and had just become title sponsor of the Australian Open golf tournament.
In the final part of this series, Mayfield Media’s Steve Monnington looks at how to integrate and expand a brand that has been acquired for its potential for replication.
Replication, geocloning, geo-adapting or simply launching your brand in another country: Whatever you want to call it, if your exhibition has a tight-knit community of global exhibitors wanting to develop in new geographical markets, you should be looking at expanding your portfolio internationally.
Square Meal's Venues and Events differentiates itself from other food shows through its database and unique location. EN investigates how this City-centric brand is achieving against its objectives.
In profiling Square Meal Venues and Events’ visitor and exhibitor base, a careful reading between the lines is necessary. For those who may not have seen the connection, the show at Old Billingsgate on the bank of the River Thames targets the City region, or Square Mile as it as known to London folk.
As part of its plans to push out to foreign shores, i2i Events Group has appointed Gordon Payne as its first international director. Here, he outlines the organiser’s agenda and how it plans to succeed.
In this special report, Exhibition News delivers the highlights of our second annual Race Day panel discussion on how to successfully launch a trade or consumer exhibition.
The exhibition industry is an entrepreneur’s Eden. Anyone, whether they be a publishing company, trade association, corporate events organiser, SME or hobby enthusiast, can launch an exhibition and make it a success.