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The launch of London Technology Week drew together a cast of...

Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

Exhibition News July 2014
July 2014

Diversified Business Communications UK is part of a US-based business, but as its MD Carsten Holm explains, that doesn’t mean subscribing to a set formula or losing your local flavour. EN reports.

How did you get into the industry?

We’ve all experienced that exhilaration leading up to an event, then struggled to gain momentum for the next edition. This month, we ask our respondents: How do you turn post-show blues into post-show energy?

Dr Rob Yeung, Psychologist, author and executive coach, Talentspace

In this specially commissioned research project, EN analyses the unique relationship between exhibition organiser and venue.

We all know the exhibition market has matured, becoming both more global and professional. We also know show brands are changing shape to better entertain and add value to the exhibitor and visitor, that industries are being forced to react to economic hardship, and that new technology is opening up broader ways of communication and influencing perceptions of the face-to-face medium. 

EN talks to the UK’s leading exhibition venues on their role during the 2012 London Olympic Games and the short and long-term legacy benefits of being hosts.

The 2012 London Olympic Games was a chance to showcase the capital and its events capabilities in an unparalleled international light. While it will take time to truly gauge its legacy for the events industry, exhibition venues are reaping the immediate PR opportunities presented from being sporting hosts. 

Upper Street Events has made a name for itself with content-rich consumer and trade events. MD Paul Byrom discusses the organiser’s changing strategy, commitment to features and its unique culture.

How did you get your start in the exhibition industry?

EN takes a look through the bottom of a glass at the Great British Beer Festival and finds an industry fighting against rising prices at the pub yet tapping into a growing appetite for a truly local brew.

August in London has been dominated by a competition involving contenders from every corner of Britain; some from relatively humble origins, others burdened by the weight of expectation, but all vying for the title of champion.

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