The BVEP has an agenda to raise the profile and importance of the business events industry within government, but how big a role should it play and what level of support does it offer? EN reports.
During the Exhibition News Race Day at Silverstone last November, panellists raised the need for the industry to increase its influence over government and promote its importance as an economically significant sector. While audience members were quick to agree, knowledge of one of the primary groups leading this charge, the Business Visits and Events Partnership (BVEP), was scarce.
As shows innovate their content and focus, so do organisers also need to help exhibitors improve their presence at events. EN asks: How can we help our exhibitors get a better rate of return from the showfloor?