A look at emerging mobile technology players making exhibitions a more efficient place to do business.
The role smartphones play at exhibitions is increasingly sophisticated. From mobile communication to swapping contact details, sharing content, automatically notifying others of your presence and even augmenting reality as you operate on the show floor, carefully selected technology is finding traction at exhibitions.
What would you do if your show was hit by catastrophe? Nadia Cameron asks organisers to outline the biggest crises they’ve faced and how they prepared for the unpredictable.
In the words of Niche Events’ Peter Jones, live events can be “unpredictable beasts”. Political disputes, economic threats, acts of God and transport strikes are just some of the potential disasters awaiting even the most prepared exhibition organiser in the lead-up to and during an event.