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Exhibition News September 2014
September 2014



Upper Street Events has made a name for itself with content-rich consumer and trade events. MD Paul Byrom discusses the organiser’s changing strategy, commitment to features and its unique culture.

How did you get your start in the exhibition industry?



EN takes a look through the bottom of a glass at the Great British Beer Festival and finds an industry fighting against rising prices at the pub yet tapping into a growing appetite for a truly local brew.

August in London has been dominated by a competition involving contenders from every corner of Britain; some from relatively humble origins, others burdened by the weight of expectation, but all vying for the title of champion.



We all like to feel special and at exhibitions, whether we’re consumers or trade buyers, it’s no different. This month EN asks three organisers: What role are VIP visitor programmes playing at your shows today?



Trade associations represent a small but dynamic proportion of the UK exhibition industry. Nadia Cameron delves into the history of five association-based shows to find out what makes them tick.

Exhibitions are a powerful way for industry associations to expand their services to members while staying right in the heart of their community. But according to new research undertaken by analysis group SEER, more than 80 per cent of UK trade associations still haven’t considered organising their own show.



EN profiles five events venues in the Midlands to find out what makes them tick and how they’re adapting their offering to meet the needs of today’s exhibition organisers.



What keeps exhibitors supporting our shows today? EN speaks to long-term events supporter, Hydropool UK, to find out why exhibitions continue to be the firm’s primary marketing vehicle.

The first phrase that springs to mind when talking to hot tub and spa company, Hydropool UK, is ‘serial exhibitor’.

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