Times might be tough, but a new breed of exhibition organisers committed to finding success is proving a good idea and hard work can still pay dividends. EN looks at five budding companies in the UK market.
In a detailed breakdown of visitors to the BBC Good Food Show at Glow, Bluewater, Vivid Interface’s Geoffrey Dixon analyses the value of understanding you and your venue’s captive audience better.
How much reliance does your show have on the venue’s local audience? Working with Glow, Bluewater, and Haymarket Exhibitions, Vivid Interface’s team conducted visitor research during the BBC Good Food Show Spring in April.
The Christian Resources Exhibition has by its own definition “a niche market”, but it is one that has grown to support several editions across the UK. Domenic Donatantonio examines the show’s diverse considerations.
Bill Allen has been in the exhibition business for more than 30 years. “I worked in the sector strictly as an exhibitor in the lighting industry,” he said. “So I only saw exhibiting from that side.”
Plenty of attention is given to the influence social networking channels are having on visitor and exhibitor marketing, but how important does PR remain in developing a show brand? We ask three organisers for their view.
Joanne Marshall, senior marketing manager, UBM Built Environment