Nadia Cameron takes a look at the perception of virtual events today and how several organisers are striving to make this new events platform work for their businesses.
According to that wealth of subjective encyclopaedic knowledge, Wikipedia, the term ‘virtual trade show’ was first aired publicly in 1993 during a presentation by Visual Data Corporation’s Alan Saperstein and Randy Selman on their ‘ConventionView’ offering in New York. The product was based on recorded videos of trade show booths attached to HTML-based floor maps.
Olympia is marking its 125th year with a new-look West Hall, an overhaul of Olympia 2 and a year-long celebration programme. EN takes a look at the changing face of this well-known venue and its future.
Olympia’s West Hall was never meant to last. Built as a temporary structure 77 years ago, the space offered organisers of large-scale exhibitions the chance to get in a few more stands.
Overseas sales agents can help organisers boost their international presence at an exhibition. But do they provide a strong ROI or would a good in-house team do a similar job for a lot less? EN investigates.
For an organiser, the prospect of widening a show’s exhibitor profile can be a delicate process involving intensive research and telephone calls.
The proliferation of smartphones has opened up a new marketing and communications channel for show organisers. Nadia Cameron investigates the rise and rise of mobile apps.
Mobile apps were a foreign concept in the exhibition industry 18 months ago. However, soaring smartphone uptake and iPhone app mania have seen these bite-sized platforms infiltrate a host of UK trade and consumer shows.