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Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London

Sales & Project Manager
West Midlands



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014



Stadiums are looking to increase their venue offerings with exhibition capabilities. EN takes a look at the venues which are scoring with visitors off the pitch.

AMEX Stadium, Brighton



In a detailed breakdown of visitors to the BBC Good Food Show at Glow, Bluewater, Vivid Interface’s Geoffrey Dixon analyses the value of understanding you and your venue’s captive audience better.

How much reliance does your show have on the venue’s local audience? Working with Glow, Bluewater, and Haymarket Exhibitions, Vivid Interface’s team conducted visitor research during the BBC Good Food Show Spring in April.



The Christian Resources Exhibition has by its own definition “a niche market”, but it is one that has grown to support several editions across the UK. Domenic Donatantonio examines the show’s diverse considerations.

Bill Allen has been in the exhibition business for more than 30 years. “I worked in the sector strictly as an exhibitor in the lighting industry,” he said. “So I only saw exhibiting from that side.”



MD of UBM Live, London, Simon Parker is a great believer in leading innovation across its chosen communities globally. He talks to EN about the value of data, ROI and how events need to shape up.

How did you get into exhibitions?



Plenty of attention is given to the influence social networking channels are having on visitor and exhibitor marketing, but how important does PR remain in developing a show brand? We ask three organisers for their view.

Joanne Marshall, senior marketing manager, UBM Built Environment



How can exhibition organisers tap into customer values to improve attendance and profitability across their trade shows? EN asks organisers for their views on the sales model of the future.

At the Exhibition and Convention Executives Forum (ECEF) in Washington DC on 30 May, Reed Exhibitions executive vice-president for North America Nancy Walsh, announced the organiser’s new pricing policy for exhibitors.

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