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Exhibition Sales Executive
Wimbledon, London

Exhibition Sales Executive
Wimbledon, London

Senior Recruitment Consultant

Area Sales Manager
East Midlands/North East

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

Exhibition News October 2014
October 2014

New innovations in the way we deliver registration and record visitor data have prompted digital marketing show Ad:Tech to significantly change the way it deals with attendee information. EN reports.

Third-party registration companies are considered part and parcel of a trade show supplier checklist. At the heart of their offering is the visitor badge, a well-recognised identifier that allows organisers to register who’s attending the shows, and exhibitors to record the details of potential customers. 

EN sizes up how the UK’s two new retail-based exhibition venues have fared since launch, and the organisers choosing to work with them.

In the past 18 months two retail-oriented venues have launched in the UK, promising to shake-up the exhibition market. Glow at Bluewater, Kent and EventCity by Trafford Park, Manchester open the opportunity for organisers to host shows alongside retail destinations at the centre of their geographical region, albeit in very different ways.

The i2i Events Group ran its three co-located energy and renewables shows at The NEC but doesn’t plan to stop there. EN reports.

The scale of i2i Events Group’s Resource and Waste Management (RWM), The Energy Event and The Renewables Event was apparent after EN’s lengthy walk from the train station to the venue halls.

Diversified Business Communications UK is part of a US-based business, but as its MD Carsten Holm explains, that doesn’t mean subscribing to a set formula or losing your local flavour. EN reports.

How did you get into the industry?

We’ve all experienced that exhilaration leading up to an event, then struggled to gain momentum for the next edition. This month, we ask our respondents: How do you turn post-show blues into post-show energy?

Dr Rob Yeung, Psychologist, author and executive coach, Talentspace

In this specially commissioned research project, EN analyses the unique relationship between exhibition organiser and venue.

We all know the exhibition market has matured, becoming both more global and professional. We also know show brands are changing shape to better entertain and add value to the exhibitor and visitor, that industries are being forced to react to economic hardship, and that new technology is opening up broader ways of communication and influencing perceptions of the face-to-face medium. 

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