In this special report, EN presents the findings of our first-ever Question Time forum on attracting and retaining visitors to your exhibition.
In 15 September, Exhibition News hosted its first Question Time forum at our inaugural Race Day at Sandown Park. The aim of this interactive discussion format was to bring the industry together and debate one of the most crucial yet challenging components facing every exhibition organiser: Visitor attendance.
It might be tempting to launch a new edition of your successful show in a new market but there are significant risks involved. EN asks how you know when the time is right.
Whether riding on the success of a large show or striving to increase the footprint of a smaller niche expo, you may be tempted to launch versions of your brand in different UK markets. But how do you identify where to go next and what pitfalls must you be aware of?