In this special report, Exhibition News delivers the highlights of our second annual Race Day panel discussion on how to successfully launch a trade or consumer exhibition.
The exhibition industry is an entrepreneur’s Eden. Anyone, whether they be a publishing company, trade association, corporate events organiser, SME or hobby enthusiast, can launch an exhibition and make it a success.
New innovations in the way we deliver registration and record visitor data have prompted digital marketing show Ad:Tech to significantly change the way it deals with attendee information. EN reports.
Third-party registration companies are considered part and parcel of a trade show supplier checklist. At the heart of their offering is the visitor badge, a well-recognised identifier that allows organisers to register who’s attending the shows, and exhibitors to record the details of potential customers.
EN sizes up how the UK’s two new retail-based exhibition venues have fared since launch, and the organisers choosing to work with them.
In the past 18 months two retail-oriented venues have launched in the UK, promising to shake-up the exhibition market. Glow at Bluewater, Kent and EventCity by Trafford Park, Manchester open the opportunity for organisers to host shows alongside retail destinations at the centre of their geographical region, albeit in very different ways.