Overseas sales agents can help organisers boost their international presence at an exhibition. But do they provide a strong ROI or would a good in-house team do a similar job for a lot less? EN investigates.
For an organiser, the prospect of widening a show’s exhibitor profile can be a delicate process involving intensive research and telephone calls.
The proliferation of smartphones has opened up a new marketing and communications channel for show organisers. Nadia Cameron investigates the rise and rise of mobile apps.
Mobile apps were a foreign concept in the exhibition industry 18 months ago. However, soaring smartphone uptake and iPhone app mania have seen these bite-sized platforms infiltrate a host of UK trade and consumer shows.