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Haymarket Exhibitions stands at a crossroads. EN catches up with its...

EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

Exhibition News September 2014
September 2014



What keeps exhibitors supporting our shows today? EN speaks to long-term events supporter, Hydropool UK, to find out why exhibitions continue to be the firm’s primary marketing vehicle.

The first phrase that springs to mind when talking to hot tub and spa company, Hydropool UK, is ‘serial exhibitor’.



Ten years after taking his first steps as an exhibition organiser, Peter Jones has unveiled his new trade show company: Nineteen Events. He talks to EN about where he is headed and lessons learned along the way.

What made you decide to launch Nineteen Events?



It’s the proverbial question that remains as important as ever: How do we ensure registered visitors are at our exhibitions, and reduce the occurrence of no-shows? EN asks three organisers for their views.



Times might be tough, but a new breed of exhibition organisers committed to finding success is proving a good idea and hard work can still pay dividends. EN looks at five budding companies in the UK market.



Stadiums are looking to increase their venue offerings with exhibition capabilities. EN takes a look at the venues which are scoring with visitors off the pitch.

AMEX Stadium, Brighton



In a detailed breakdown of visitors to the BBC Good Food Show at Glow, Bluewater, Vivid Interface’s Geoffrey Dixon analyses the value of understanding you and your venue’s captive audience better.

How much reliance does your show have on the venue’s local audience? Working with Glow, Bluewater, and Haymarket Exhibitions, Vivid Interface’s team conducted visitor research during the BBC Good Food Show Spring in April.

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