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Sales Manager

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Marketing Executive
South West, London

Sales Executive

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Exhibition News October 2014
October 2014

Trade associations represent a small but dynamic proportion of the UK exhibition industry. Nadia Cameron delves into the history of five association-based shows to find out what makes them tick.

Exhibitions are a powerful way for industry associations to expand their services to members while staying right in the heart of their community. But according to new research undertaken by analysis group SEER, more than 80 per cent of UK trade associations still haven’t considered organising their own show.

EN profiles five events venues in the Midlands to find out what makes them tick and how they’re adapting their offering to meet the needs of today’s exhibition organisers.

What keeps exhibitors supporting our shows today? EN speaks to long-term events supporter, Hydropool UK, to find out why exhibitions continue to be the firm’s primary marketing vehicle.

The first phrase that springs to mind when talking to hot tub and spa company, Hydropool UK, is ‘serial exhibitor’.

Ten years after taking his first steps as an exhibition organiser, Peter Jones has unveiled his new trade show company: Nineteen Events. He talks to EN about where he is headed and lessons learned along the way.

What made you decide to launch Nineteen Events?

It’s the proverbial question that remains as important as ever: How do we ensure registered visitors are at our exhibitions, and reduce the occurrence of no-shows? EN asks three organisers for their views.

Times might be tough, but a new breed of exhibition organisers committed to finding success is proving a good idea and hard work can still pay dividends. EN looks at five budding companies in the UK market.

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