Plenty of attention is given to the influence social networking channels are having on visitor and exhibitor marketing, but how important does PR remain in developing a show brand? We ask three organisers for their view.
Joanne Marshall, senior marketing manager, UBM Built Environment
How can exhibition organisers tap into customer values to improve attendance and profitability across their trade shows? EN asks organisers for their views on the sales model of the future.
At the Exhibition and Convention Executives Forum (ECEF) in Washington DC on 30 May, Reed Exhibitions executive vice-president for North America Nancy Walsh, announced the organiser’s new pricing policy for exhibitors.
A new study into the visitor marketing behaviours of exhibition organisers highlights the growing influence of digital platforms. Yet as UBM’s CPhI team claims, this should be a complement to live events. EN reports.
Like most industries, the exhibition sector is embracing digital media to communicate to current customers and appeal to new ones. While visitor registration and show marketing are major areas being transformed by the digital age, questions are also being raised about the complementary avenues an exhibition brand can stretch into on behalf of its exhibitors outside the face-to-face environment.