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Exhibition and Events Project Manager
Hemel Hempstead

Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014



Should you open your doors to all and sundry or handpick the brands at your next show? We asked three organisers: What sort of restrictions or conditions should you place on exhibitors at your event?

Alison Jackson, divisional director, I2i events group



A look at emerging mobile technology players making exhibitions a more efficient place to do business.

The role smartphones play at exhibitions is increasingly sophisticated. From mobile communication to swapping contact details, sharing content, automatically notifying others of your presence and even augmenting reality as you operate on the show floor, carefully selected technology is finding traction at exhibitions.



What would you do if your show was hit by catastrophe? Nadia Cameron asks organisers to outline the biggest crises they’ve faced and how they prepared for the unpredictable.

In the words of Niche Events’ Peter Jones, live events can be “unpredictable beasts”. Political disputes, economic threats, acts of God and transport strikes are just some of the potential disasters awaiting even the most prepared exhibition organiser in the lead-up to and during an event.



EN takes a look at five exhibition venues looking to attract more organisers to Scotland with a combination of flexible and new-look spaces, technology, services and support.

AECC



Visitor loyalty is a valuable commodity for event organisers. Vivid Interface MD and partner in new research group SEER Geoff Dixon investigates the impact of repeat visitors on show perceptions.

Any trade show or consumer exhibition past its first year has a visitor audience made up of new and previous visitors and it is critical for success to monitor these two groups.



Chief of i2i Events Group (formerly Emap Connect) Mark Shashoua is a man with a mission: To take its brands abroad. Here, he talks to EN about how the new-look group will become a global powerhouse.

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