A new study into the visitor marketing behaviours of exhibition organisers highlights the growing influence of digital platforms. Yet as UBM’s CPhI team claims, this should be a complement to live events. EN reports.
Like most industries, the exhibition sector is embracing digital media to communicate to current customers and appeal to new ones. While visitor registration and show marketing are major areas being transformed by the digital age, questions are also being raised about the complementary avenues an exhibition brand can stretch into on behalf of its exhibitors outside the face-to-face environment.
As Internet World UK celebrates its 20th anniversary, Nadia Cameron caught up with event director Andy Kiwanuka to find out how this show has kept its position in a rapidly changing digital landscape.
There aren’t many technology shows that have experienced recession, three owners, the dotcom bubble bust, global expansion and implosion, and the social media revolution and lived to tell the tale. There aren’t many technology companies who’ve survived, for that matter.
Andy Center has a passion for running exhibitions that disrupt the status quo in professional markets. He talks to EN about how CloserStill plans to shake up the trade exhibition space at home and abroad.