UBM is confident the Ecobuild sustainable building show will be a leader in its global events business as it prepares to geoadapt in China. EN reports on the exhibition’s meteoric rise.
For a company aiming to be the world’s best B2B event provider, a potential £51 million deal for a show only seven years old is a bold gamble. But UBM Built Environment chief executive Adrian Barrick and deputy chief executive Nina Wright believe the firm’s purchase of Ecobuild, a survivor in the cut-throat market of construction-based exhibitions, will lead the firm to its goal.
Comic and fanboy events seem to be a recession-proof. Antony Reeve-Crook speaks to MCM Expo Group co-organiser Bryan Cooney.
Everyone loves a good news story and none more so that the directors of events in the consumer exhibitions industry. Consumer events, without serving as a catalyst for international trade, have had a harder time than their B2B counterparts.