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Sales Director
Central, London

Head of Shows Operations
Central, London

Data Manager

Sales Manager

Are event apps dead? Michael Balyasny, co-founder and CEO of mobile...

Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Exhibition News December 2014
December 2014

As part of its plans to push out to foreign shores, i2i Events Group has appointed Gordon Payne as its first international director. Here, he outlines the organiser’s agenda and how it plans to succeed.

How did you get into exhibitions?

Should an exhibition charge for conference or seminar content? And can it sustain both paid-for and free session programmes? This month we ask organisers which model works best for their portfolio.

Peter Hall, MD, Informa Exhibitions

In this special report, Exhibition News delivers the highlights of our second annual Race Day panel discussion on how to successfully launch a trade or consumer exhibition.

The exhibition industry is an entrepreneur’s Eden. Anyone, whether they be a publishing company, trade association, corporate events organiser, SME or hobby enthusiast, can launch an exhibition and make it a success.

New innovations in the way we deliver registration and record visitor data have prompted digital marketing show Ad:Tech to significantly change the way it deals with attendee information. EN reports.

Third-party registration companies are considered part and parcel of a trade show supplier checklist. At the heart of their offering is the visitor badge, a well-recognised identifier that allows organisers to register who’s attending the shows, and exhibitors to record the details of potential customers. 

EN sizes up how the UK’s two new retail-based exhibition venues have fared since launch, and the organisers choosing to work with them.

In the past 18 months two retail-oriented venues have launched in the UK, promising to shake-up the exhibition market. Glow at Bluewater, Kent and EventCity by Trafford Park, Manchester open the opportunity for organisers to host shows alongside retail destinations at the centre of their geographical region, albeit in very different ways.

The i2i Events Group ran its three co-located energy and renewables shows at The NEC but doesn’t plan to stop there. EN reports.

The scale of i2i Events Group’s Resource and Waste Management (RWM), The Energy Event and The Renewables Event was apparent after EN’s lengthy walk from the train station to the venue halls.

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