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Senior Recruitment Consultant
Hertfordshire

Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham



EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014



MD of UBM Live, London, Simon Parker is a great believer in leading innovation across its chosen communities globally. He talks to EN about the value of data, ROI and how events need to shape up.

How did you get into exhibitions?



Plenty of attention is given to the influence social networking channels are having on visitor and exhibitor marketing, but how important does PR remain in developing a show brand? We ask three organisers for their view.

Joanne Marshall, senior marketing manager, UBM Built Environment



How can exhibition organisers tap into customer values to improve attendance and profitability across their trade shows? EN asks organisers for their views on the sales model of the future.

At the Exhibition and Convention Executives Forum (ECEF) in Washington DC on 30 May, Reed Exhibitions executive vice-president for North America Nancy Walsh, announced the organiser’s new pricing policy for exhibitors.



EN looks at the benefit of concierge systems in improving exhibitor interaction and delivering those all-important business meetings during your trade exhibition.

Regardless of the industry’s predilection for attendance figures and square metres, most exhibitors’ experiences of an exhibition are defined by a handful of potentially lucrative encounters. 



We take a look at how several UK showground venues across the country are endeavouring to further branch out from their agricultural heritage and increase their exhibition profiles.

Newbury Showground, Berkshire



A new study into the visitor marketing behaviours of exhibition organisers highlights the growing influence of digital platforms. Yet as UBM’s CPhI team claims, this should be a complement to live events. EN reports.

Like most industries, the exhibition sector is embracing digital media to communicate to current customers and appeal to new ones. While visitor registration and show marketing are major areas being transformed by the digital age, questions are also being raised about the complementary avenues an exhibition brand can stretch into on behalf of its exhibitors outside the face-to-face environment.

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