QR codes are taking the marketing world by storm and invading the exhibition show floor. Nadia Cameron investigates how organisers and contractors are embracing this smartphone tool.
Are we a nation addicted to our mobile phones? UK telecoms regulator Ofcom certainly believes so. In the recent Communication Market Report, the authority found 60 per cent of teenagers and 37 per cent of adults say they are “highly addicted” to their devices, with 81 per cent leaving them on at all times.
Agricultural societies are investing in their event infrastructure and eyeing the weekday business market. Mike Trudeau looks at why.
The UK exhibition market is fleshing itself out. As we see the launches of increasingly vertical and niche shows, and the proliferation of a philosophy of orbital shows and 365-days-a-year engagement with exhibitors, perhaps it’s of no surprise that regional venues are perking their ears up and beginning to invest in infrastructure to lasso themselves into expo business.
Emap's Malcolm Gough has chalked up a long and diverse career at the event and publishing company. In advance of his promotion to deputy CEO of Emap, the former Emap Connect chief talked to EN about the changing face of exhibition customers and the reasons behind the organiser's latest international business push.
Sheffield International Venues is eyeballing exhibitions as a growing business opportunity. Mike Trudeau looks at what the city of steel has to offer organisers.
Sheffield is a city that once rang with the sound of hammers and sat under the hot smoke of industry. Those days have gone but the city’s size and central location make it a fertile ground for small and medium businesses. Although it lacks a mega-venue like The NEC or Excel London, Sheffield is a regional hub with a generous helping of smaller but reasonably-sized unique venues with cultural and sporting heritage.