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Marketing Executive
South West, London

Sales Executive

Excel London’s board brings six decades of experience at the venue...

Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

Exhibition News October 2014
October 2014

EN looks at the benefit of concierge systems in improving exhibitor interaction and delivering those all-important business meetings during your trade exhibition.

Regardless of the industry’s predilection for attendance figures and square metres, most exhibitors’ experiences of an exhibition are defined by a handful of potentially lucrative encounters. 

We take a look at how several UK showground venues across the country are endeavouring to further branch out from their agricultural heritage and increase their exhibition profiles.

Newbury Showground, Berkshire

A new study into the visitor marketing behaviours of exhibition organisers highlights the growing influence of digital platforms. Yet as UBM’s CPhI team claims, this should be a complement to live events. EN reports.

Like most industries, the exhibition sector is embracing digital media to communicate to current customers and appeal to new ones. While visitor registration and show marketing are major areas being transformed by the digital age, questions are also being raised about the complementary avenues an exhibition brand can stretch into on behalf of its exhibitors outside the face-to-face environment.

As Internet World UK celebrates its 20th anniversary, Nadia Cameron caught up with event director Andy Kiwanuka to find out how this show has kept its position in a rapidly changing digital landscape.

There aren’t many technology shows that have experienced recession, three owners, the dotcom bubble bust, global expansion and implosion, and the social media revolution and lived to tell the tale. There aren’t many technology companies who’ve survived, for that matter.

Andy Center has a passion for running exhibitions that disrupt the status quo in professional markets. He talks to EN about how CloserStill plans to shake up the trade exhibition space at home and abroad.

How did you start in exhibitions?

RFID wristbands are gaining a grip on the festival market. EN takes a look at the technology’s potential in the wider live events space.

Most of us have been subjected to a prolonged wait to enter a live festival with our paper ticket, or queued for what seems like an age to buy food and drinks at an outdoor festival stall.

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