“You can just tell they are lying!”

The first thing Manchester Central sales manager Paula Lorimer flags to EN during our meeting is her love of exhibitions.

We’ve all heard the story before and we see it with movies, bands, foods, chain restaurants and definitely exhibitions.

How did you get into the industry?

Having been at the helm of the London Book Fair (LBF) for the past 10 years, Reed Exhibitions’ group exhibition director Alistair Burtenshaw has had to contend with almost every problem the event could throw at him.

An exhibition is, first and foremost, its exhibitors. So what happens when your exhibitors’ aspirations for the show rise beyond managing their booths to running the exhibition itself?

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