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Business Development Manager

Head of Sales and Events
Harrogate International Centre

Event Manager

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Exhibition News September 2014
September 2014

EN takes a look at five exhibition venues looking to attract more organisers to Scotland with a combination of flexible and new-look spaces, technology, services and support.


Visitor loyalty is a valuable commodity for event organisers. Vivid Interface MD and partner in new research group SEER Geoff Dixon investigates the impact of repeat visitors on show perceptions.

Any trade show or consumer exhibition past its first year has a visitor audience made up of new and previous visitors and it is critical for success to monitor these two groups.

Chief of i2i Events Group (formerly Emap Connect) Mark Shashoua is a man with a mission: To take its brands abroad. Here, he talks to EN about how the new-look group will become a global powerhouse.

In light of increased investment in pre-booked appointments at today’s meetings industry shows such as IMEX and EIBTM, Exhibition News asks three organisers: Why do we need hosted buyers at exhibitions?

Ray Bloom

In just its fourth show, Upper Street Events’ Gadget Show Live has morphed into one of the UK’s biggest consumer tech events. EN tracks how the brand is plugged into market trends.

Look back at predictions for the must-have gadget items of 2009 and you’ll find many that have been embraced by the mainstream today. Making their debuts about 36 months ago were the Wii Motion Plus, Windows 7, the iPhone 3GS, the Android phone and the wireless Apple mouse.

In the first of a new series of research and analytics columns, Vivid Interface MD and partner in new research group SEER Geoff Dixon asks: How likely are you to recommend Net Promoter Scores?

Net Promoter Scores are used by most event organisers who conduct visitor and exhibitor satisfaction research and we now tend to automatically include them in a survey.

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