It might be tempting to launch a new edition of your successful show in a new market but there are significant risks involved. EN asks how you know when the time is right.
Whether riding on the success of a large show or striving to increase the footprint of a smaller niche expo, you may be tempted to launch versions of your brand in different UK markets. But how do you identify where to go next and what pitfalls must you be aware of?
QR codes are taking the marketing world by storm and invading the exhibition show floor. Nadia Cameron investigates how organisers and contractors are embracing this smartphone tool.
Are we a nation addicted to our mobile phones? UK telecoms regulator Ofcom certainly believes so. In the recent Communication Market Report, the authority found 60 per cent of teenagers and 37 per cent of adults say they are “highly addicted” to their devices, with 81 per cent leaving them on at all times.
Agricultural societies are investing in their event infrastructure and eyeing the weekday business market. Mike Trudeau looks at why.
The UK exhibition market is fleshing itself out. As we see the launches of increasingly vertical and niche shows, and the proliferation of a philosophy of orbital shows and 365-days-a-year engagement with exhibitors, perhaps it’s of no surprise that regional venues are perking their ears up and beginning to invest in infrastructure to lasso themselves into expo business.
Emap's Malcolm Gough has chalked up a long and diverse career at the event and publishing company. In advance of his promotion to deputy CEO of Emap, the former Emap Connect chief talked to EN about the changing face of exhibition customers and the reasons behind the organiser's latest international business push.