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Exhibition News July 2014
July 2014

Overseas sales agents can help organisers boost their international presence at an exhibition. But do they provide a strong ROI or would a good in-house team do a similar job for a lot less? EN investigates.

For an organiser, the prospect of widening a show’s exhibitor profile can be a delicate process involving intensive research and telephone calls.

Getting visitors to your show is a delicate, crucial task and one that requires a clever mix of marketing. We asked three show organisers: What does a successful visitor promotion campaign look like?

The proliferation of smartphones has opened up a new marketing and communications channel for show organisers. Nadia Cameron investigates the rise and rise of mobile apps.

Mobile apps were a foreign concept in the exhibition industry 18 months ago. However, soaring smartphone uptake and iPhone app mania have seen these bite-sized platforms infiltrate a host of UK trade and consumer shows.

Racecourses are looking to diversify out of their equine heritage and extend their exhibition profile and portfolios. Here, we look at five tracks and the key pillars to their events offering.


Former Brand Events COO Andrew Evans surprised many by joining Centaur as its new exhibition MD in 2011. He discusses the move and ambitious growth plans plus his current industry fear.

How did you get into exhibitions?

Last-minute sites like Groupon and are increasingly influencing how consumers purchase tickets to events. We ask show organisers: Are these online agencies your friend or foe?

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