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EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

Exhibition News October 2014
October 2014



What would you do if your show was hit by catastrophe? Nadia Cameron asks organisers to outline the biggest crises they’ve faced and how they prepared for the unpredictable.

In the words of Niche Events’ Peter Jones, live events can be “unpredictable beasts”. Political disputes, economic threats, acts of God and transport strikes are just some of the potential disasters awaiting even the most prepared exhibition organiser in the lead-up to and during an event.



EN takes a look at five exhibition venues looking to attract more organisers to Scotland with a combination of flexible and new-look spaces, technology, services and support.

AECC



Visitor loyalty is a valuable commodity for event organisers. Vivid Interface MD and partner in new research group SEER Geoff Dixon investigates the impact of repeat visitors on show perceptions.

Any trade show or consumer exhibition past its first year has a visitor audience made up of new and previous visitors and it is critical for success to monitor these two groups.



Chief of i2i Events Group (formerly Emap Connect) Mark Shashoua is a man with a mission: To take its brands abroad. Here, he talks to EN about how the new-look group will become a global powerhouse.



In light of increased investment in pre-booked appointments at today’s meetings industry shows such as IMEX and EIBTM, Exhibition News asks three organisers: Why do we need hosted buyers at exhibitions?

Ray Bloom



In just its fourth show, Upper Street Events’ Gadget Show Live has morphed into one of the UK’s biggest consumer tech events. EN tracks how the brand is plugged into market trends.

Look back at predictions for the must-have gadget items of 2009 and you’ll find many that have been embraced by the mainstream today. Making their debuts about 36 months ago were the Wii Motion Plus, Windows 7, the iPhone 3GS, the Android phone and the wireless Apple mouse.

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