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Exhibition and Events Project Manager
Hemel Hempstead

Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014



Getting visitors to your show is a delicate, crucial task and one that requires a clever mix of marketing. We asked three show organisers: What does a successful visitor promotion campaign look like?



The proliferation of smartphones has opened up a new marketing and communications channel for show organisers. Nadia Cameron investigates the rise and rise of mobile apps.

Mobile apps were a foreign concept in the exhibition industry 18 months ago. However, soaring smartphone uptake and iPhone app mania have seen these bite-sized platforms infiltrate a host of UK trade and consumer shows.



Racecourses are looking to diversify out of their equine heritage and extend their exhibition profile and portfolios. Here, we look at five tracks and the key pillars to their events offering.

Cheltenham



Former Brand Events COO Andrew Evans surprised many by joining Centaur as its new exhibition MD in 2011. He discusses the move and ambitious growth plans plus his current industry fear.

How did you get into exhibitions?



Last-minute sites like Groupon and lastminute.com are increasingly influencing how consumers purchase tickets to events. We ask show organisers: Are these online agencies your friend or foe?



A host of world-class events will take place in the UK this year, but what does 2012 hold for the exhibition industry? And can we outrun the economic shadow cast by Europe? EN reports.

Following a tough and tumultuous 2011, Exhibition News sat down with representatives from the venue, organiser and supplier sectors to find out just what’s on the cards for 2012.

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