We all like to feel special and at exhibitions, whether we’re consumers or trade buyers, it’s no different. This month EN asks three organisers: What role are VIP visitor programmes playing at your shows today?
Trade associations represent a small but dynamic proportion of the UK exhibition industry. Nadia Cameron delves into the history of five association-based shows to find out what makes them tick.
Exhibitions are a powerful way for industry associations to expand their services to members while staying right in the heart of their community. But according to new research undertaken by analysis group SEER, more than 80 per cent of UK trade associations still haven’t considered organising their own show.
Ten years after taking his first steps as an exhibition organiser, Peter Jones has unveiled his new trade show company: Nineteen Events. He talks to EN about where he is headed and lessons learned along the way.
It’s the proverbial question that remains as important as ever: How do we ensure registered visitors are at our exhibitions, and reduce the occurrence of no-shows? EN asks three organisers for their views.