New innovations in the way we deliver registration and record visitor data have prompted digital marketing show Ad:Tech to significantly change the way it deals with attendee information. EN reports.
Third-party registration companies are considered part and parcel of a trade show supplier checklist. At the heart of their offering is the visitor badge, a well-recognised identifier that allows organisers to register who’s attending the shows, and exhibitors to record the details of potential customers.
EN sizes up how the UK’s two new retail-based exhibition venues have fared since launch, and the organisers choosing to work with them.
In the past 18 months two retail-oriented venues have launched in the UK, promising to shake-up the exhibition market. Glow at Bluewater, Kent and EventCity by Trafford Park, Manchester open the opportunity for organisers to host shows alongside retail destinations at the centre of their geographical region, albeit in very different ways.
We’ve all experienced that exhilaration leading up to an event, then struggled to gain momentum for the next edition. This month, we ask our respondents: How do you turn post-show blues into post-show energy?
Dr Rob Yeung, Psychologist, author and executive coach, Talentspace
In this specially commissioned research project, EN analyses the unique relationship between exhibition organiser and venue.
We all know the exhibition market has matured, becoming both more global and professional. We also know show brands are changing shape to better entertain and add value to the exhibitor and visitor, that industries are being forced to react to economic hardship, and that new technology is opening up broader ways of communication and influencing perceptions of the face-to-face medium.