Third-party registration companies are considered part and parcel of a trade show supplier checklist. At the heart of their offering is the visitor badge, a well-recognised identifier that allows organisers to register who’s attending the shows, and exhibitors to record the details of potential customers. 

In the past 18 months two retail-oriented venues have launched in the UK, promising to shake-up the exhibition market. Glow at Bluewater, Kent and EventCity by Trafford Park, Manchester open the opportunity for organisers to host shows alongside retail destinations at the centre of their geographical region, albeit in very different ways.

The scale of i2i Events Group’s Resource and Waste Management (RWM), The Energy Event and The Renewables Event was apparent after EN’s lengthy walk from the train station to the venue halls.

How did you get into the industry?

Dr Rob Yeung, Psychologist, author and executive coach, Talentspace

We all know the exhibition market has matured, becoming both more global and professional. We also know show brands are changing shape to better entertain and add value to the exhibitor and visitor, that industries are being forced to react to economic hardship, and that new technology is opening up broader ways of communication and influencing perceptions of the face-to-face medium. 

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