In this specially commissioned research project, EN analyses the unique relationship between exhibition organiser and venue.
We all know the exhibition market has matured, becoming both more global and professional. We also know show brands are changing shape to better entertain and add value to the exhibitor and visitor, that industries are being forced to react to economic hardship, and that new technology is opening up broader ways of communication and influencing perceptions of the face-to-face medium.
EN talks to the UK’s leading exhibition venues on their role during the 2012 London Olympic Games and the short and long-term legacy benefits of being hosts.
The 2012 London Olympic Games was a chance to showcase the capital and its events capabilities in an unparalleled international light. While it will take time to truly gauge its legacy for the events industry, exhibition venues are reaping the immediate PR opportunities presented from being sporting hosts.
EN takes a look through the bottom of a glass at the Great British Beer Festival and finds an industry fighting against rising prices at the pub yet tapping into a growing appetite for a truly local brew.
August in London has been dominated by a competition involving contenders from every corner of Britain; some from relatively humble origins, others burdened by the weight of expectation, but all vying for the title of champion.
We all like to feel special and at exhibitions, whether we’re consumers or trade buyers, it’s no different. This month EN asks three organisers: What role are VIP visitor programmes playing at your shows today?
Trade associations represent a small but dynamic proportion of the UK exhibition industry. Nadia Cameron delves into the history of five association-based shows to find out what makes them tick.
Exhibitions are a powerful way for industry associations to expand their services to members while staying right in the heart of their community. But according to new research undertaken by analysis group SEER, more than 80 per cent of UK trade associations still haven’t considered organising their own show.