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Event Sales Executive

Head of Sales

Exhibition Coordinator
South Bucks

Head of Exhibitor Sales
Silverstone Drive, Coventry

Event Senior Sales Executive

Marketing Executive
Daventry, Northamptonshire

Marketing and event specialist, UKFE tells EN how its inaugural...

Richard Dove from Showplans Technology Group, explores the changing...

Event organisers are harnessing the power of telemarketing to...

Many organisers have dipped their toes in Africa’s water, the...

Darren Poultney, managing director of Smart AV, talks to EN about the...

Jamie Vaughan managing director EMEA of Eventbase tells EN how a...

Exhibition News July 2015
July 2015

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Technology has changed the future of the events industry, so staying ahead of the game is crucial. EN hears from three event profs who are at the forefront of the technological revolution.

James Morgan, principal consultant at James Morgan Associates and co-founder of Event Tech Lab

Cranmore Park is setting its sights high to become a national brand. EN talks to commercial director David Standing on the venue's ambitious plans.

What surprises most people about Cranmore Park is the tardis-like feel, says David Standing, commercial director. Not because the venue resembles a police box but because of the space, the amount of light and number of rooms that the veune has to offer.

As the event technology industry is rapidly transitioning to mobile, Eventbase has positioned itself to capitalise on this trend, MD Jamie Vaughan tells us how.

If 2014 was the year the industry opened its eyes to event technology, then expect 2015 to see wearable technology get a whole lot smarter, says Jamie Vaughan, MD of Eventbase.

Meenal Ashtikar, head of customer insight and analytics at Acrotrend, on tech trends for event organisers and managers to prepare for.

As every event professional knows, live events are more important than ever: They provide unique opportunities for buyers and sellers to come face to face, get ‘up close and personal’ and establish real relationships.

Wayne Morris, general manager for EMEA at Guidebook says a cultural shift is needed in the events industry to make technology work to its full potential.

We ran a couple of pieces of research last year, looking specifically at app usage in the events industry. Our first piece revealed that 63 per cent of global events aren’t using a mobile app, while a follow up study showed that of those that had used an app, 90 per cent achieved a positive ROI.

Martin Clarke, NEC marketing director asks the industry: Are we selling tickets or an experience?

Although most UK trade shows do not ‘sell tickets’ the way consumer shows do, trade show organisers have been gradually adopting ideas from them, recognising that trade visitors value a good experience as much as any consumer.

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