The International Festival of Business is set to be a huge event across Liverpool and the North West region. EN catches up with the festival’s commercial director James Gower.
Back in January 2013, Prime Minister David Cameron launched The International Festival of Business (IFB). An event on the scale of the Millennium Fair in 2000 or the Festival of Britain in 1951 was anticipated for the North West region, featuring an estimated 30 events. Now with the festival days away, more than 150 events are set to take over 50 days this summer.
Exhibition News Pioneer Award winner and industry guru Phil Soar crunches some stats
It is an age we live in now where Google AdWord analysis means that every single statistic about every promotional campaign is quoted to the nth degree. Every media form generates more and more numbers about what it can achieve, how it can offer proof of its efficacy, and what you get for your money.
The Business Design Centre is approaching its 30th anniversary. We look at the venue’s place in the UK market following its win at the Exhibition News Awards in April.
For those used to walking around the Grade II-listed halls of the Business Design Centre (BDC) in Islington, it may come as a surprise to learn that lions, crocodiles and even bullfights used to grace this venue.