The NEC is making efforts to show that it is much more than just a landmark exhibition space, writes Scott Birch.
When you are the National Exhibition Centre, people naturally have certain perceptions. Not least of these is that you are a space that specialises in exhibitions, and on a scale befitting national status. This has natural positives, as well as negatives, when trying to attract new business to the venue.
Richard Pegler has worked across the entire spectrum of the exhibition industry. Domenic Donatantonio meets him as he takes on the rebranding and revitalisation of a major contractor.
It wasn’t an idle boast when Richard Pegler said that he is in an elite group. Few have managed to work in the venue, supplier and organiser sides of the exhibition business, a notable accolade in his career history.
The Prysm Group doesn’t do things by halves. Its latest event at Excel had five co-located shows and the next edition at Olympia will feature another four new shows. Domenic Donatantonio investigates the organiser's continually widening approach.
Co-locating five exhibitions together is either extremely daring or a one-way ticket to a long stay at a recovery clinic.
With the emergence of Centaur’s The Meetings Show UK to rival UBM’s Confex, the flexibility of venues is taking a new emphasis. We profile four venues known primarily for their conference work but are also looking at exhibitions.
Regular readers of Exhibition News magazine will be well aware that we focus on the exhibition business and that our sister publication Conference News naturally covers that world.
Lucy Pitt of CloserStill Media won the Best Event Marketer Award for the third time this year. EN explores the secrets of her success.
Lucy Pitt is the first to freely admit that she uses personality to sell her shows. However, while consumer exhibitions like Ideal Home Show, Grand Designs and Cake & Bake can draw on TV personalities to boost visitor numbers and provide popular content, trade shows have to work harder and Pitt is prepared to sell her shows by creating an identity. Clearly, that is a method that works, as the CloserStill star won the Best Event Marketer award for an unprecedented third year running.
The summer edition of Grand Designs Live returned to Excel with the launch of National Self Build Week. EN spoke with event director Nathan Garnett.
Designed to identify new trends and concepts, it’s not hard to see why an eco-friendly rocking chair that can charge a phone was voted one of the 10 ‘Green Heroes’ at this year’s Grand Designs Live, organised by Media 10.