EN: In-depth features on the exhibition industry

Food for thought: Weather the storm

There is no accounting for the ‘great’ British weather, as...

Interview: Reed Exhibitions chairman and CEO Mike Rusbridge

Reed Exhibitions chairman and CEO Mike Rusbridge on embracing...

Food for thought: How was it for you?

EN hosted a panel discussion at the Event Production Show titled ...

Fishing with dynamite

The Event Production Show was a resounding success, with more...

	What EN is talking about most
	Exhibition Centre Liverpool ACC Liverpool London Earls Court BT Convention Centre Events for Namuwongo Novotel London West Birmingham Clarion Events Event Supplier and Services Association ISES UK Chapter Excel London Olympia The NEC ESSA British Bridal Exhibition

May 2013

AUDIENCE ANALYSIS

In a detailed breakdown of visitors to the BBC Good Food Show at Glow, Bluewater, Vivid Interface’s Geoffrey Dixon analyses the value of understanding you and your venue’s captive audience better.

How much reliance does your show have on the venue’s local audience? Working with Glow, Bluewater, and Haymarket Exhibitions, Vivid Interface’s team conducted visitor research during the BBC Good Food Show Spring in April.

PREACHING TO THE PEOPLE: CHRISTIAN RESOURCES EXHIBITION

The Christian Resources Exhibition has by its own definition “a niche market”, but it is one that has grown to support several editions across the UK. Domenic Donatantonio examines the show’s diverse considerations.

Bill Allen has been in the exhibition business for more than 30 years. “I worked in the sector strictly as an exhibitor in the lighting industry,” he said. “So I only saw exhibiting from that side.”

INTERVIEW: SIMON PARKER, MD OF UBM LIVE

MD of UBM Live, London, Simon Parker is a great believer in leading innovation across its chosen communities globally. He talks to EN about the value of data, ROI and how events need to shape up.

How did you get into exhibitions?

THE RIGHT PR EFFECT: PR AT EXHIBITIONS

Plenty of attention is given to the influence social networking channels are having on visitor and exhibitor marketing, but how important does PR remain in developing a show brand? We ask three organisers for their view.

Joanne Marshall, senior marketing manager, UBM Built Environment

SELLING EXHIBITION VALUE

How can exhibition organisers tap into customer values to improve attendance and profitability across their trade shows? EN asks organisers for their views on the sales model of the future.

At the Exhibition and Convention Executives Forum (ECEF) in Washington DC on 30 May, Reed Exhibitions executive vice-president for North America Nancy Walsh, announced the organiser’s new pricing policy for exhibitors.

ANOTHER WAY TO ADD VALUE

EN looks at the benefit of concierge systems in improving exhibitor interaction and delivering those all-important business meetings during your trade exhibition.

Regardless of the industry’s predilection for attendance figures and square metres, most exhibitors’ experiences of an exhibition are defined by a handful of potentially lucrative encounters.

Showing 37 to 42 of 193 Features

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33