Vivid Interface's Geoffrey Dixon on the need to know transactions taking place at your event.
Every trade show delivers something different to its markets. For some the balance of delivery is about knowledge transfer and for others it is about the meetings that take place on exhibitor stands, elsewhere at the venue and in the evenings in hotels, restaurants and bars.
The BVEP has an agenda to raise the profile and importance of the business events industry within government, but how big a role should it play and what level of support does it offer? EN reports.
During the Exhibition News Race Day at Silverstone last November, panellists raised the need for the industry to increase its influence over government and promote its importance as an economically significant sector. While audience members were quick to agree, knowledge of one of the primary groups leading this charge, the Business Visits and Events Partnership (BVEP), was scarce.