Reed Exhibitions chairman and CEO Mike Rusbridge on embracing technology, building on principles, and multifaceted partnerships.
Holding onto the reins of the world’s largest exhibition organiser brings with it no shortage of complicated decisions. The ocean of live marketing, exhibitions and all in between is undergoing a tidal change and Reed Exhibitions, as the largest ship in the ocean, is the one all eyes are on.
Vivid Interface's Geoffrey Dixon on the need to know transactions taking place at your event.
Every trade show delivers something different to its markets. For some the balance of delivery is about knowledge transfer and for others it is about the meetings that take place on exhibitor stands, elsewhere at the venue and in the evenings in hotels, restaurants and bars.