Note: Since this interview was done with Exhibition News, Mark Snell has become appointed to the helm of UBM’s US Canon Events business. He is now based in Los Angeles.

Whether riding on the success of a large show or striving to increase the footprint of a smaller niche expo, you may be tempted to launch versions of your brand in different UK markets. But how do you identify where to go next and what pitfalls must you be aware of?

Christophe Asselin, Event director Ad:Tech, DMG Events

Exhibition organisers do still have a choice of shell and electrics contractors today, but organisers are in no doubt of the shrinking pool of options.

Are we a nation addicted to our mobile phones? UK telecoms regulator Ofcom certainly believes so. In the recent Communication Market Report, the authority found 60 per cent of teenagers and 37 per cent of adults say they are “highly addicted” to their devices, with 81 per cent leaving them on at all times.

The UK exhibition market is fleshing itself out. As we see the launches of increasingly vertical and niche shows, and the proliferation of a philosophy of orbital shows and 365-days-a-year engagement with exhibitors, perhaps it’s of no surprise that regional venues are perking their ears up and beginning to invest in infrastructure to lasso themselves into expo business.

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