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Global event registration company Circdata looks to new technology to...

Technology has changed the future of the events industry, so staying...

Cranmore Park is setting its sights high to become a national brand....

Exhibition News March 2015
March 2015



Global event registration company Circdata looks to new technology to improve the event experience for its customers. EN talks to MD James Ormiston about the importance of data and the evolution of lead capture.

How did Circdata get involved in events?



Technology has changed the future of the events industry, so staying ahead of the game is crucial. EN hears from three event profs who are at the forefront of the technological revolution.

James Morgan, principal consultant at James Morgan Associates and co-founder of Event Tech Lab



Cranmore Park is setting its sights high to become a national brand. EN talks to commercial director David Standing on the venue's ambitious plans.

What surprises most people about Cranmore Park is the tardis-like feel, says David Standing, commercial director. Not because the venue resembles a police box but because of the space, the amount of light and number of rooms that the veune has to offer.



As the event technology industry is rapidly transitioning to mobile, Eventbase has positioned itself to capitalise on this trend, MD Jamie Vaughan tells us how.

If 2014 was the year the industry opened its eyes to event technology, then expect 2015 to see wearable technology get a whole lot smarter, says Jamie Vaughan, MD of Eventbase.



Meenal Ashtikar, head of customer insight and analytics at Acrotrend, on tech trends for event organisers and managers to prepare for.

As every event professional knows, live events are more important than ever: They provide unique opportunities for buyers and sellers to come face to face, get ‘up close and personal’ and establish real relationships.



Wayne Morris, general manager for EMEA at Guidebook says a cultural shift is needed in the events industry to make technology work to its full potential.

We ran a couple of pieces of research last year, looking specifically at app usage in the events industry. Our first piece revealed that 63 per cent of global events aren’t using a mobile app, while a follow up study showed that of those that had used an app, 90 per cent achieved a positive ROI.

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