Juraj Holub, social media and content marketing specialist at sli.do, shares five ways to engage millenials at your next event.
The millennials are the most educated, diverse and connected generation of our time, accounting for 80 million in the USA alone. By gradually becoming the most populous part of an audience, they will radically shape what events look like.
Alastair Reece, head of DBPixelhouse, argues that RFiD is not as obsolete in exhibitions as traditionalists would have you believe.
RFiD is actually big business in events and exhibitions. From large scale gigs like The UEFA Champions Festival, to interactive experiences which link into social media such as Cadbury House at The Olympics to exhibitor stands which are using RFiD to go digital, savvy event organisers and brands are using RFID to provide the ultimate short-cut for visitors.