Reed Exhibitions chairman and CEO Mike Rusbridge on embracing technology, building on principles, and multifaceted partnerships.
Holding onto the reins of the world’s largest exhibition organiser brings with it no shortage of complicated decisions. The ocean of live marketing, exhibitions and all in between is undergoing a tidal change and Reed Exhibitions, as the largest ship in the ocean, is the one all eyes are on.
EN hosted a panel discussion at the Event Production Show titled ‘How to make your exhibition an event – maximising the visitor experience’. Three of those panellists share their views.
The Event Production Show was a resounding success, with more visitors, signature seminars and strong exhibitor response. Exhibition News played its part as stand judge and panel discussion host.
Mark Jones at Touch2View, the suppliers of ‘giant iPads’ for displays, provided a quote that is sure to adorn flyers for next year’s Event Production Show (EPS).
Vivid Interface's Geoffrey Dixon on the need to know transactions taking place at your event.
Every trade show delivers something different to its markets. For some the balance of delivery is about knowledge transfer and for others it is about the meetings that take place on exhibitor stands, elsewhere at the venue and in the evenings in hotels, restaurants and bars.
As Brintex ushers in its 50th year in business, EN catches up with longstanding MD Malcolm Taylor to discuss the highs and lows of one of the UK’s oldest exhibition organising companies.