Increased connectivity is great for events and exhibitions because it boosts interactivity and makes everything and everyone much more accessi...

Every issue, my Dealmakers column summarises the acquisitions concluded over the past month. But it’s after the contracts are signed that the hard work re...

Economic hard times in an increasingly global marketplace will be the proving ground for trade bodies. ESSA’s Chris Skeith reports on the changing fac...

Mash Media MD Julian Agostini outlines our exciting new plans to expand the exhibition industry.

Mash Media’s mission statement is to ...

As an operations manager, your strength is viewing things differently from any other part of the organising team and that’s no bad thing: Every team needs...

Mike Spicer shares how social and digital platforms can help your message and improve visitor engagement all year-round.

Have you ever wondered if all your text messaging is doing anything towards relationship building? Do you miss those good old days when people talked to each ot...

1) Strong branding
Be bold with your branding and work on building association for your brand with a...

Simon Naudi ponders how poor customer services can destroy your brilliant show after a rough ride with a new airline carrier.

In his first column as chief of the AEO, Karim Halwagi sets the agenda for 2012 and notes the challenges and opportunities for our industry in this Olympic ...