News article from ExhibitionNews.co.uk

URL: http://www.exhibitionnews.co.uk/news.php?id=1142

NEW WHO DO YOU THINK YOU ARE LIVE OWNER PLANS EXPANSION
posted on: 4/3/2011 09:49:24

The new owner of Who Do You Think You Are Live has flagged plans to introduce new features and expand the show geographically following its first event at London Olympia last month.

BBC Magazines Bristol publisher and show director Andy Healy said he saw global opportunities for the live event and highlighted the US and Australia as key foreign markets for its Who Do You Think You Are magazine and TV series. Healy is also responsible for the company’s BBC History and Homes and Antiques publications and suggested there were opportunities to develop those titles into exhibition offerings.

“BBC Bristol Magazines has 20 to 30 specialist publications with passionate, niche audiences and that are supported by the people we’re selling the stands to,” Healy said. “We have a vested interest in ensuring our events succeed.”

Brand Events sold Who Do You Think You Are Live to BBC Magazines Bristol last November and stayed on as consultant for this year’s show. At the time, Brand Events said it was selling the show to focus on events that it could replicate in the UK and globally.

The fifth annual show ran from 25 to 27 February in Olympia’s National Hall. New features introduced in 2010 included an expanded workshop programme, as well as ‘Heirloom Detective’ sessions with Antiques Roadshow celebrity Eric Knowles. The show attracted 150 exhibitors.

The organiser also chose to extend its gallery into the next hall to provide more seating areas and workshop space for visitors.

“We don’t plan to rest on our laurels and plan to do a lot more with Who Do You Think You Are Live next year as we will have more time with it,” Healy continued.

“One of the areas we will be focusing on is better interactivity and connecting people attending our show. We’d like to also help visitors connect before the event and will be looking at ways to achieve that.”

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