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posted on: 21/4/2011 09:45:43

The National Olympic Committee of Italy (CONI) has confirmed it will be using the whole of the Queen Elizabeth Conference Centre (QEEIICC) for a public exhibition of Italian companies, as well as for hospitality.
The news follows a London Evening Standard report 18 April that Italian Olympic Games chiefs had signed a multi-million pound deal to take over the venue in London as their ‘Casa Italia’.
“Compared to the 2008 Beijing Games, the main elements in selecting the location have been prestige, the central position of the venue and the ease in reaching it,” CEO of CONI Raffaele Pagnozzi said. “In addition, the promotion for the bid of Rome2020 has also been taken into account.
“For the first time in the history of CONI, the location chosen to host Casa Italia shall also be the used as the headquarters for the Paralympic Committee. The total absence of architectural barriers shall provide a prestigious and functional showcase also for the people involved in the Paralympics.”
Commercial Director of The QEIICC Sue Etherington said she was looking forward to welcoming CONI to London.
“We are also assisting them create an environment to promote Italy, its companies and artists – thus ensuring they have a commercially successful Olympic period,” she said.
London & Partners, the capital's new tourism board, assisted CONI with the venue selection process.
Many big nations are setting up Olympic ‘houses’ in London, with the Brazilians using Somerset House, the Russians lining up Marble Arch and France using Old Billingsgate Market.
Japan’s Olympic chiefs will move into No.4 Hamilton Place and Ally Pally will go Dutch, with Holland’s Heineken House taking residence during the Games.
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