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posted on: 6/7/2011 11:11:04

Clarion will move its ICE Totally Gaming trade exhibition from Earls Court to Excel London from 2013.
The organiser has struck a five-year deal with the east London venue after a long-term tenancy with Earls Court. Clarion Gaming division MD Julian Graves said investment in Excel over the past 12 months made it a good choice for the event long-term.
The decision comes just weeks after Earls Court owner, Capital and Counties, submitted its masterplan application for the demolition of the exhibition centres as part of a 77-acre residential and commercial redevelopment of the site. In CapCo’s original timeline for development, Earls Court 1 is scheduled to be torn down straight after its London 2012 commitments. Bookings are being for September 2012 but Earls Court has not provided details on its plans after that date.
“The improvements taking place as a result of the venue's ongoing development programme, the addition of more transport and access infrastructure, the close proximity of London City Airport and the legacy of the Olympics means Excel has all the credentials needed for an event which attracts attendees from more than 120 countries around the world,” Graves said.
“We are really looking forward to working with Excel and our customers to ensure ICE continues to be the outstanding event for the international gaming industry."
ICE will run at Earls Court for the last time from 24 to 26 January 2012. The show attracted 20,829 attendees in 2011.
ICE’s relocation follows news that Brand Events and Clarion will launch a new Top Gear Live at Excel later this year. The new event replaces the MPH Show, which was also formerly held in Earls Court.
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