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posted on: 13/1/2012 09:52:55

Formula One teams and a government-backed initiative to promote motorsport business have helped launch one of Europe’s leading shows for petrolheads.

The Autosport International Show, which runs until 15 January at The NEC in Birmingham, includes designers from the McClaren and Red Bull teams and has been backed by UK Trade & Investment.

The event has 700 exhibitors, and is aiming for more than 80,000 visitors for the four-day event. Of these, an expected 28,000 are trade only for the first two days.

“The show has been about the concept of an international motorsport business week,” said show director Ian France, from Haymarket Exhibitions.

“We started the week on Monday with a symposium from high level Formula One designers.”

Force India F1 driver Paul Di Resta and Red Bull team principal Christian Horner, as well as BBC presenters David Coulthard and Jake Humphrey.
The show is in its 22nd year at the NEC in Birmingham.
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