News article from ExhibitionNews.co.uk

URL: http://www.exhibitionnews.co.uk/news.php?id=1960

INTERNET WORLD REBRANDS PROGRAMME FOR SHOW ANNIVERSARY
posted on: 23/1/2012 12:49:44

Internet World is celebrating its 20th year by refocusing the show into six audience segments.
 
The show, at Earls Court 2 on 24-26 April, will feature strands on digital marketing, e-commerce, social media, content management, cloud and hosting, and mobile.
 
Around 300 exhibitors will feature at the event. In 2011, the show had 11,000 visitors and is aiming for a five per cent increase this year.
 
Over 90 per cent of exhibitors rebooked during the show’s three days last year.
 
“We’ve decided to separate out the show because we want to cover the whole breadth of demand, but still maintain that niche focus,” said UBM Live marketing executive Emily Nicols.
 
“It’s amazing how far the show has come. The first show in 1992 was on Kensington Roof Gardens with about four exhibitors; probably the only people doing anything worthwhile with the Internet at that time.”
 
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