Caffè Culture has seen a five per cent increase in visitor numbers at its latest show at Olympia.
The Upper Street Events trade exhibition on 16 and 17 May attracted 4,662 (unaudited) visitors and 230 exhibitors over the two days. This figure is the highest ever attendance excluding 2010, when the event was co-located with the World Barista Championships and attracted 12,000 visitors.
“Caffè Culture is now operating in an extremely busy market place with a whole host of coffee-based events having popped up within the last few years,” said event director Elliot Gard.
“We are however delighted the industry’s original and best trade event continues to deliver exactly what it set out to do – the most comprehensive resource for UK café and coffee bar businesses.
“From the fantastic feedback we have had, we are delighted to know Caffè Culture continues to play a pivotal role in the industry’s calendar, providing a much-needed opportunity for the whole community to come together to network, share ideas and do business.”
New for 2012 was the Caffè Culture Taste Experience, offering advice and support on the latest in barista skills and techniques through to how to goabout choosing the right teas, coffees and chocolates for their businesses.
“We have already seen 40 per cent of exhibitors rebook their stands for 2013 and are very much looking forward to further developing the event and continuing to grow CaffeCulture.com, ensuring Caffè Culture’s continued relevance and success,” added Gard.
Caffè Culture 2013 will take place at Olympia, London on 15 and 16 May.
Last year’s show had 4,433 visitors, and featured an online portal providing business information to its target café bar audience.
Got a story for Exhibition News? Email us: firstname.lastname@example.org