News article from ExhibitionNews.co.uk

URL: http://www.exhibitionnews.co.uk/news.php?id=2318

MARKETING WEEK LIVE OUTLINES COMMITMENT TO INNOVATION
posted on: 21/6/2012 07:55:00

Organiser Centaur has revealed some of the upcoming show highlights ahead of this year’s Marketing Week Live.

The event, on 27 and 28 June, will have 450 exhibitors, and is targeting marketing innovation.

The show will offer visitors an interactive Facebook app, which allows them to interview brand gurus speaking at the show, an integrative iGuide where visitors can register personal interests and a unique visitor loyalty programme.

As well as major product launches, the show will feature keynote speeches from Coca-Cola, Diageo, Nokia, Costa Coffee and Lexus.

“Marketing Week Live is the key destination to learn about all the innovations and trends within marketing now,” said Centaur Exhibitions marketing manager Hazel Willis.

“We are lucky enough to be working with some of the best suppliers, many of whom are launching cutting edge technologies and products at the show.”

Charmaine Eggbury, global senior vice president of marketing at Nokia, will discuss how the brand is innovating with social and digital.

“We have to make sure we are at the forefront of changes of consumer behaviour,” she said. “As a marketer you need to make sure that you are continuously innovating both the marketing and your product types to stay ahead of that curve.”

Marketing Week reported a 26 per cent visitor increase in 2011.

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