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London goes head to head with Edinburgh Fringe
posted on: 25/11/2009 15:14:32
Visit London is backing The London Festival Fringe which is to go head to head with Edinburgh’s Fringe Festival next year.
The London Festival Fringe is to take place 6-30 August 2010 at various venues across the capital. Organisers say they aim to sign up 100 venues by next summer and are holding discussions with leading London theatres, including the Almeida, Gate, Bush and Hackney Empire.
A Visit London spokesperson says: “Obviously London offers a unique setting with many places able to host all year round events of this nature.
“The city already hosts a number of similar events, but there is always scope for an event such as this, and we fully support it.”
Edinburgh Festival Fringe organisers say they are “relaxed” about the proposed London launch.
“We have just had the best year ever, and we are the pre-eminent open-access arts festival in the world.
“It’s no surprise that other cities would seek to copy the model, and we would welcome anyone into the festival community,” says Edinburgh Fringe’s Neil Mackinnon.
The Edinburgh Festival Fringe is an arts festival featuring theatre, comedy, music, dance and exhibitions.
Event marketing and brand marketing executives from FreemanXP and the Event Marketing Institute (EMI) have reported the most effective social media channels to reach target audiences before, during and after events in a new joint study.