Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Wayne Forster, managing director of exhibitor freight specialists...

With an exhibition and events industry worth nearly £2bn a year, EN...

Events are increasingly using experiential aids to spice up seminar...

EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man...

Andrew Manby, director of the event solutions specialists talks to EN...

As Media 10 gears up for the launch of new hybrid event, UK...

Exhibition News October 2015
October 2015

Read it online
now for free!

Ideal Home Show to partner with Coronation Street for 2011
posted on: 20/1/2011 10:43:17
coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion. 

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email:

Share article:

Would you like to Leave a Comment?


The organiser of OktoberFest London cancelled its 2015 drinking event, 20 minutes before the first session was due to begin at 12.00pm today (9 October).

Organiser Reed Travel Exhibitions is to host two World Travel Leaders sessions at the next edition of global event for the travel industry, WTM London.

Significant growth for DB Pixelhouse in 2015
posted on: 8/10/2015 13:02:51
DB Pixelhouse, the digital arm of DB Systems has reported a record-breaking year so far, with significant growth from both agencies and corporates looking for solutions to help elevate their visibility at exhibitions.

The Deck at the National Theatre, on London’s Southbank, gathered event industry professionals for a morning of breakfast and networking to celebrate the second London Breakfast Meetings Week (LBMW).

More than 80 licensed characters including Peppa Pig, Dennis the Menace and the Teenage Mutant Ninja Turtles are set to take part in the biggest BLE character parade yet next week.