Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Technology has changed the future of the events industry, so staying...

Cranmore Park is setting its sights high to become a national brand....

As the event technology industry is rapidly transitioning to mobile,...

Exhibition News March 2015
March 2015

Ideal Home Show to partner with Coronation Street for 2011
posted on: 20/1/2011 10:43:17
coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion. 

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Tributes are pouring in from the exhibition industry for one of its own, Gavin Brown, managing director of Haymarket Exhibitions, who passed away on 2 March.

UK Construction Week has announced the launch of its Hosted Buyers programme, in association with UK construction project sales leads provider, Glenigan.

The organiser of IntraLogisteX, a new logistics and supply chain solutions event, is preparing for its Ricoh Arena launch, with 85 per cent of space already sold.

Eventsforce opens offices in North America
posted on: 3/3/2015 10:46:25
Event management platform Eventsforce has expanded to North America by opening new offices in Denver, Colorado.

Wearable Tech Show reveals keynote line up
posted on: 3/3/2015 10:08:57
Senior executives from Microsoft, Amazon, Samsung, Martian and Mclaren have been confirmed to present keynote addresses at the Wearable Technology Show.