Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham

Sales Executive
London



Food show win spurs HIC Yorkshire's plans for growth...

Lewis Field, head of design at exhibition stand builder Nimlok...

The Old Granada Studios in Manchester have been revamped into an...

Exhibition News September 2014
September 2014

Ideal Home Show to partner with Coronation Street for 2011
posted on: 20/1/2011 10:43:17
coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion. 

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Organiser of the inaugural The Venue Expo, UKFE, has announced the 2015 edition of the show is to relocate to the Exhibition Centre Liverpool.

A team of Business Design Centre (BDC) staff has raised more than £29,000 for the charity Islington Giving after a six-day bike ride from Newcastle to the north London venue.

Reed Exhibitions’ latest edition of International Jewellery London (IJL) opened yesterday at Olympia London (31 August) featuring a series of special one-on-one advice clinics for the first time.

Pickevent hosted a busy night of networking at the Google Campus in east London last night (28 August).

Venue Expo hosts exhibitor masterclass
posted on: 29/8/2014 11:23:24
Exhibitors were given a masterclass on how to maximise their ROI ahead of the first edition of The Venue Expo.