Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Richard Mann, market development director at the NEC asks who owns...

EN’s Annie Byrne meets River Street Events’ MD Laura Biggs who...

ASP trio Jon Benjamin, Arran Coole & Jon Small talk tech innovation,...

Exhibition News March 2015
March 2015

Ideal Home Show to partner with Coronation Street for 2011
posted on: 20/1/2011 10:43:17
coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion. 

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
LiftEx and Ultimate Christmas Fair choose ECL
posted on: 27/3/2015 15:24:03
ACC Liverpool has confirmed three more bookings for its new exhibition centre, six months ahead of its September opening.

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.

Organiser UBM has announced the formation of a new product group, UBM Life Sciences, which will operate within the UBM Americas division.

AEO extends N200 partnership in 2015
posted on: 26/3/2015 10:28:31
The Association of Event Organisers (AEO) has renewed its partnership for 2015 with event registration, ticketing and data intelligence business, N200, a GES Global Company.

North London venue Alexandra Palace has been awarded £18.8m funding from the Heritage Lottery Fund (HLF), towards a major regeneration project.