Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!




The launch of London Technology Week drew together a cast of...

Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

Exhibition News July 2014
July 2014

Ideal Home Show to partner with Coronation Street for 2011
posted on: 20/1/2011 10:43:17
coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion. 

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
UBM on track despite revenue dip
posted on: 1/8/2014 14:09:04
Global organiser UBM again attributed a drop in revenue to a “strong currency headwind” in its 2014 half-year results.

ACC Liverpool has achieved ISO 20121 certification, which recognises the sustainability of its events.

Genting still in line for NEC bid?
posted on: 31/7/2014 17:29:06
Genting, the company behind the casino development at The NEC, has refused to rule itself out of the bidding for the NEC Group.

The London Boat Show has harnessed young talent from Central Saint Martins, part of University of the Arts London (UAL) to add a modern design edge to next year’s event.

UBM secures Seatrade purchase
posted on: 31/7/2014 14:38:30
UBM has expanded its global portfolio of events serving the cruise and general maritime industries with the acquisition of organiser Seatrade Communications.