Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




David Chalmers, marketing director, Europe at Cvent discusses the...

Kate Bishop at LOLA Event Staffing, shares her best practice on...

EN catches up with Interchange MD Phil Vann as the registration,...

Exhibition News May 2015
May 2015

Ideal Home Show to partner with Coronation Street for 2011
posted on: 20/1/2011 10:43:17
coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion. 

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Poonam Kapoor joins Twickenham Experience team
posted on: 26/5/2015 10:09:08
Twickenham Experience has announced the appointment of Poonam Kapoor as event coordinator.

IMEX Frankfurt looks ahead to 2016
posted on: 26/5/2015 09:41:26
The 2015 edition of IMEX Frankfurt attracted nearly 9,000 visitors and Hosted Buyers, said group chairman Ray Bloom at the show’s closing press conference at Messe Frankfurt.

Green event platform Poken has partnered with event industry mobile app leader QuickMobile, the firm announced at IMEX Frankfurt this week.

Anita Lowe’s venue-finding agency, Venues and Events, has agreed a joint venture with design and technology partner Creative Example, which will focus on trialling presentation technology.

Real-time audience insight technology Lumi has formed a strategic partnership with Cint, the global panel marketplace platform provider.