Ideal Home Show to partner with Coronation Street for 2011

Food for thought: Weather the storm

There is no accounting for the ‘great’ British weather, as...

Interview: Reed Exhibitions chairman and CEO Mike Rusbridge

Reed Exhibitions chairman and CEO Mike Rusbridge on embracing...

Food for thought: How was it for you?

EN hosted a panel discussion at the Event Production Show titled ...

Fishing with dynamite

The Event Production Show was a resounding success, with more...

	What EN is talking about most
	ESSA London Stoneleigh Park Build It Tool Show BT Convention Centre Events for Namuwongo The NEC Olympia Exhibition Centre Liverpool Excel ACC Liverpool ISES UK Chapter Echo Arena Earls Court easyFairs SEFA

May 2013

Ideal Home Show to partner with Coronation Street for 2011

posted on: 20/1/2011 10:43:17

coronation street rovers ideal home show

The Ideal Home Show has announced a brand partnership with long-running British soap opera Coronation Street (Corrie) for its 2011 edition.

Show organiser Media 10 will be able to use Corrie branding and set design at this year’s show, which runs from the 11 to 27 March.

It will also be entitled to use Corrie branding and artwork on the Ideal Show Homes section of the event onsite, and branding on product, retail, outdoor, and multiplatform marketing channels, as well as across all marketing and PR event promotion.

“This is a pairing of two of the nation's favourite brands, through what will be a highly visible promotional partnership,” said director of promotions at ITV Studios Global Entertainment, Corine Pouvreau Miles. “Corrie fans will also have the chance to win tickets to the event through joint website promotions with our TV sponsor, Harveys the furniture store.”

The event will also host special guest appearances of past and current Corrie cast members over the course of its 17-day tenure at Earls Court, London.

Care to comment? Email: exhibitionnews@mashmedia.net

Print:
Email:

Share article:
Tweet

COMMENTS

Would you like to Leave a Comment?

LATEST NEWS

ACC Liverpool launches Advantage programme posted on: 22/5/2013 13:54:26
	ACC Liverpool has unveiled its new Advantage programme to create a bespoke support package for international event organisers at IMEX Frankfurt. READ MORE»

Leading names sign up for ISES Summit posted on: 22/5/2013 13:05:26
	Contractor Freeman UK and project management firm Mayridge will be part of a forum later this month to discuss the growing roll of creativity in the export of UK events. READ MORE»

EventCity launches flush Changing Places toilet facility posted on: 22/5/2013 12:24:22
	Manchester’s EventCity has installed a bespoke Changing Places toilet at the venue providing an easier ‘gold standard’ facility for disabled people and carers to use. READ MORE»

Manchester Central and Excel win tourism awards posted on: 21/5/2013 15:40:15
	Manchester Central and Excel London have been crowned as the winners of one of the country's major business tourism awards. READ MORE»

ITE reports 8% rise in quarterly results as group expands Asian event portfolio posted on: 21/5/2013 14:31:22
	Exhibition organiser ITE Group has said revenues booked for the full year are eight per cent ahead on a like-for-like basis, despite more profitable shows running next year. READ MORE»