The Royal Dublin Society (RDS) Arena has been selected to host the 11th World Flower Show in 2014.
The news comes after the World Association of Flower Arrangers (WAFA) Ireland was appointed manager of the global association for the first time from 2011–2014. The association’s 31 global members take turns to oversee WAFA in three-year instalments.
The triennial programme planned by the Irish contingent includes an international seminar, new book, education events and tours and The World Flower Show. The 2014 event is expected to attract 1,200 participants and at least 10,000 visitors per day.
“During our three-year tenure, the World Flower Show will be one of our largest events. We chose the RDS because of its great location along with its excellent conference and exhibition facilities,” said Kitty Gallagher, president of WAFA Ireland. She also flagged RDS’s experience in managing and marketing large public events.
“We are proud to host this important event for Dublin. It comes at a time when both business and consumer tourism is so important to the development of Ireland’s economy,” RDS commercial director Michele Griffin added.