Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Single Market Events expands Australian show base
posted on: 16/3/2011 09:48:33
baby and toddler show

Single Market Events (SME) is launching two new editions of its Baby and Toddler Show in Australia and is looking to take other UK formats down under this year.

The Baby and Toddler show was first launched in Sydney and Melbourne and won Best Consumer Show at the Exhibition and Event Association of Australia Awards in 2010. SME MD Tim Etchells said the decision to expand into two additional Australian cities, Perth and Brisbane, was partly driven by exhibitor demand.

“Financially, I don’t think Perth will be a huge winner for us, but sometimes you’ve just got to provide a service to the exhibitors,” he told EN. “You can’t just take the ripe cherries; you have to have a more even spread.

“I haven’t done anything in Perth apart from touring Jamie Oliver there, but because of the mining, there’s a lot of money in the city and one or two consumer shows are going well. It has got its challenges including the five-hour flight from Sydney, but we’ll see what happens.”

SME also runs Art Sydney and Art Melbourne, a selection of fashion events and launched Better Homes and Gardens Live in Sydney in 2010, which attracted 28,000 visitors. Etchells is now in talks with other organisers to take more UK formats into the Australian market. SME has a full-time team of 30 employees in Australia.

“We understand the UK and Australian markets and what can work in Australia, so we’re well placed to take more UK/European products there,” Etchells said.

“The market is different in that the business population is split between Sydney and Melbourne, which is good and bad news. It’s bad because the shows can’t reach the same scale they can in the UK, but the good thing is if something works in one city, there’s no reason why you can’t run it in the other city. You may have success in Brisbane as well.

“You can end up running three quite nice shows with one overhead, so profitability-wise, it’s strong.”

Etchells recently promoted Charles Ross to deputy MD of Single Market Events.

Read our full interview with Tim Etchells in the upcoming April edition of Exhibition News. Subcribe today at: http://www.exhibitionnews.co.uk/subscribe


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
ACC Liverpool to host ninth London Showcase
posted on: 24/11/2014 15:27:47
Around 100 key contacts in the association, corporate and exhibition sectors are lined up to attend ACC Liverpool’s annual London Showcase, at Kent House, Knightsbridge on 27 November.

Executive Hire Show prepares for Ricoh return
posted on: 24/11/2014 15:10:34
The Executive Hire Show has sold out three months ahead of opening its ninth successive event at the Ricoh Arena.

International Confex reveals exhibitor line-up
posted on: 24/11/2014 14:47:05
International Confex has added a raft of new exhibitors for the upcoming show in 2015.

N200 acquired by GES
posted on: 24/11/2014 13:10:10
Following the closure of GES’ data division earlier this year, the firm has acquired N200, in a bid to re-enter the data and registration market.

The re-launched Sports Merchandise & Licensing Show returned to the Great Hall at Stamford Bridge, home of Chelsea Football Club, last week.