Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London

Data Manager
Wimbledon



Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Maria Schuett of Central Hall Westminster talks to EN about the...

Exhibition News December 2014
December 2014

Single Market Events expands Australian show base
posted on: 16/3/2011 09:48:33
baby and toddler show

Single Market Events (SME) is launching two new editions of its Baby and Toddler Show in Australia and is looking to take other UK formats down under this year.

The Baby and Toddler show was first launched in Sydney and Melbourne and won Best Consumer Show at the Exhibition and Event Association of Australia Awards in 2010. SME MD Tim Etchells said the decision to expand into two additional Australian cities, Perth and Brisbane, was partly driven by exhibitor demand.

“Financially, I don’t think Perth will be a huge winner for us, but sometimes you’ve just got to provide a service to the exhibitors,” he told EN. “You can’t just take the ripe cherries; you have to have a more even spread.

“I haven’t done anything in Perth apart from touring Jamie Oliver there, but because of the mining, there’s a lot of money in the city and one or two consumer shows are going well. It has got its challenges including the five-hour flight from Sydney, but we’ll see what happens.”

SME also runs Art Sydney and Art Melbourne, a selection of fashion events and launched Better Homes and Gardens Live in Sydney in 2010, which attracted 28,000 visitors. Etchells is now in talks with other organisers to take more UK formats into the Australian market. SME has a full-time team of 30 employees in Australia.

“We understand the UK and Australian markets and what can work in Australia, so we’re well placed to take more UK/European products there,” Etchells said.

“The market is different in that the business population is split between Sydney and Melbourne, which is good and bad news. It’s bad because the shows can’t reach the same scale they can in the UK, but the good thing is if something works in one city, there’s no reason why you can’t run it in the other city. You may have success in Brisbane as well.

“You can end up running three quite nice shows with one overhead, so profitability-wise, it’s strong.”

Etchells recently promoted Charles Ross to deputy MD of Single Market Events.

Read our full interview with Tim Etchells in the upcoming April edition of Exhibition News. Subcribe today at: http://www.exhibitionnews.co.uk/subscribe


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
International Confex has announced a host of partnerships with some of the UK’s leading suppliers, leading up to the 2015 show.

More than 53,000 visitors are expected to attend events at the Bournemouth International Centre in 2015, contributing around £50m to the local economy, said BH Live director of venues, Pat Coyne.

New directors appointed at QEII Centre
posted on: 19/12/2014 09:49:06
The Queen Elizabeth II Centre (QEII) has expanded the team with the addition of two new directors in early 2015.

The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.