Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Global event registration company Circdata looks to new technology to...

Technology has changed the future of the events industry, so staying...

Cranmore Park is setting its sights high to become a national brand....

Exhibition News March 2015
March 2015

Single Market Events expands Australian show base
posted on: 16/3/2011 09:48:33
baby and toddler show

Single Market Events (SME) is launching two new editions of its Baby and Toddler Show in Australia and is looking to take other UK formats down under this year.

The Baby and Toddler show was first launched in Sydney and Melbourne and won Best Consumer Show at the Exhibition and Event Association of Australia Awards in 2010. SME MD Tim Etchells said the decision to expand into two additional Australian cities, Perth and Brisbane, was partly driven by exhibitor demand.

“Financially, I don’t think Perth will be a huge winner for us, but sometimes you’ve just got to provide a service to the exhibitors,” he told EN. “You can’t just take the ripe cherries; you have to have a more even spread.

“I haven’t done anything in Perth apart from touring Jamie Oliver there, but because of the mining, there’s a lot of money in the city and one or two consumer shows are going well. It has got its challenges including the five-hour flight from Sydney, but we’ll see what happens.”

SME also runs Art Sydney and Art Melbourne, a selection of fashion events and launched Better Homes and Gardens Live in Sydney in 2010, which attracted 28,000 visitors. Etchells is now in talks with other organisers to take more UK formats into the Australian market. SME has a full-time team of 30 employees in Australia.

“We understand the UK and Australian markets and what can work in Australia, so we’re well placed to take more UK/European products there,” Etchells said.

“The market is different in that the business population is split between Sydney and Melbourne, which is good and bad news. It’s bad because the shows can’t reach the same scale they can in the UK, but the good thing is if something works in one city, there’s no reason why you can’t run it in the other city. You may have success in Brisbane as well.

“You can end up running three quite nice shows with one overhead, so profitability-wise, it’s strong.”

Etchells recently promoted Charles Ross to deputy MD of Single Market Events.

Read our full interview with Tim Etchells in the upcoming April edition of Exhibition News. Subcribe today at: http://www.exhibitionnews.co.uk/subscribe


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Andrew Kennedy, director of Perton Signs, has been appointed chair of the Event Supplier and Services Association (ESSA) board, as Nick Marshall, GES' executive chairman, steps down from the position.

The 2015 Event Production Show has reported a record exhibitor re-book and visitor numbers 22 per cent higher than in 2014.

ESSA announce AGM date
posted on: 4/3/2015 15:29:29
The Event Supplier and Services Association (ESSA) will be holding its 2015 AGM at ArenaMK in Milton Keynes, on April 30.

Tributes are pouring in from the exhibition industry for one of its own, Gavin Brown, managing director of Haymarket Exhibitions, who passed away on 2 March.

UK Construction Week has announced the launch of its Hosted Buyers programme, in association with UK construction project sales leads provider, Glenigan.