Idex Exhibitions, organiser of The Off-Price Show, has claimed a 43 per cent rise in visitor numbers for its 2011 show at London Olympia.
Established over 10 years in the UK, the Off-Price Show is the buying event for both small and volume buyers of discounted branded and unbranded clothing and footwear and fashion accessories. The event took place from 13 to 14 March.
“This was an amazing result and significant achievement for the team organising the Off-Price Show,” IDEX Exhibitions’ Buzz Carter said. He claimed the rise in visitor numbers and the amount of business being done was indicative of returning buyer confidence.
“The show itself was larger and more varied with many new types of fashion product presented,” Carter continued. “Looking forward, we are already over 70 per cent sold out for our next event, so are looking to take a larger space at Olympia.”
In December EN reported IDEX was to launch The Village, a new marketplace section within the trade show for buyers to meet up-and-coming fashion suppliers.
“The Village was perfect for this, it had its own contemporary feel and enabled buyers to meet innovative new exhibitors who were fizzing with new ideas and products,” Carter claimed.
In related news, IDEX has formed a co-operative agreement with the Polish trade centre, Ptak, located near Poland’s third largest city, Lodz, to run future Polish editions of the Off-Price Show. The first edition will take place this October.
The next London Show will take place at Olympia on the 11-12 September 2011.
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