Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham

Sales Executive
London



Food show win spurs HIC Yorkshire's plans for growth...

Lewis Field, head of design at exhibition stand builder Nimlok...

The Old Granada Studios in Manchester have been revamped into an...

Exhibition News September 2014
September 2014

Meet Birmingham launches MICE survey
posted on: 29/3/2011 09:32:09
IanTaylor

Convention bureau Meet Birmingham has launched a Meetings, Incentives, Conferences and Events (MICE) survey to discover the challenges facing event organisers, venues and delegates over the next two decades.
 
The results, the bureau hopes, will provide an insight into how an event city of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes.
 
Ian Taylor, Commercial Director for Marketing Birmingham, which manages the Meet Birmingham brand, believes that the speed at which challenges and opportunities are emerging globally will present a unique set of dilemmas for the MICE sector. “The industry has not been immune to environmental and economic pressures in recent years, with event organisers and venues required to respond rapidly to changing demands from both clients and delegates,” he said.
 
“However, there have also been fantastic opportunities due to advances in technology, whereby those with their finger on the pulse have capitalised to ensure an improved delegate experience, vital in a market where the provision of added value is a decisive factor.”
 
Findings from the survey will be evaluated by experts as part of a report launch in May.
 
Do you have a news story for EN? Email: vcarley@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Reed Exhibitions has appointed Chet Burchett as chief executive officer, effective January 2015.

Record attendance at Insomnia52 gaming event
posted on: 2/9/2014 10:20:13
More than 30,000 people, a best ever for the event, visited the UK’s largest gaming festival at the Ricoh Arena.

Scotland’s Trade Fair Spring is anticipating 450 exhibitors for its next exhibition in January 2015.

Organiser of the inaugural The Venue Expo, UKFE, has announced the 2015 edition of the show is to relocate to the Exhibition Centre Liverpool.

A team of Business Design Centre (BDC) staff has raised more than £29,000 for the charity Islington Giving after a six-day bike ride from Newcastle to the north London venue.