Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales Director
Central, London

Head of Shows Operations
Central, London

Data Manager
Wimbledon

Sales Manager
Farnborough



Are event apps dead? Michael Balyasny, co-founder and CEO of mobile...

Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Exhibition News December 2014
December 2014

Meet Birmingham launches MICE survey
posted on: 29/3/2011 09:32:09
IanTaylor

Convention bureau Meet Birmingham has launched a Meetings, Incentives, Conferences and Events (MICE) survey to discover the challenges facing event organisers, venues and delegates over the next two decades.
 
The results, the bureau hopes, will provide an insight into how an event city of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes.
 
Ian Taylor, Commercial Director for Marketing Birmingham, which manages the Meet Birmingham brand, believes that the speed at which challenges and opportunities are emerging globally will present a unique set of dilemmas for the MICE sector. “The industry has not been immune to environmental and economic pressures in recent years, with event organisers and venues required to respond rapidly to changing demands from both clients and delegates,” he said.
 
“However, there have also been fantastic opportunities due to advances in technology, whereby those with their finger on the pulse have capitalised to ensure an improved delegate experience, vital in a market where the provision of added value is a decisive factor.”
 
Findings from the survey will be evaluated by experts as part of a report launch in May.
 
Do you have a news story for EN? Email: vcarley@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.

Event Production Show unveils show content
posted on: 18/12/2014 10:59:44
The renowned Access Sessions are set to return to the Event Production Show in 2015, alongside a host of new content.

Kent Event Centre to host FFX Tool Show in 2015
posted on: 17/12/2014 12:43:00
The Kent Event Centre is set to host the 2015 edition of the FFX Tool Show, an annual shopping event for tradesmen and DIY-ers.

Olympia launches sustainability reports service
posted on: 17/12/2014 11:59:37
Olympia London is issuing sustainability reports for live events as part of a new service for organisers.