Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Juraj Holub, social media and content marketing specialist at sli.do,...

Alastair Reece, head of DBPixelhouse, argues that RFiD is not as...

Company founders Alan Newton and Toby Heelis have launched new...

Exhibition News April 2015
April 2015

Meet Birmingham launches MICE survey
posted on: 29/3/2011 09:32:09
IanTaylor

Convention bureau Meet Birmingham has launched a Meetings, Incentives, Conferences and Events (MICE) survey to discover the challenges facing event organisers, venues and delegates over the next two decades.
 
The results, the bureau hopes, will provide an insight into how an event city of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes.
 
Ian Taylor, Commercial Director for Marketing Birmingham, which manages the Meet Birmingham brand, believes that the speed at which challenges and opportunities are emerging globally will present a unique set of dilemmas for the MICE sector. “The industry has not been immune to environmental and economic pressures in recent years, with event organisers and venues required to respond rapidly to changing demands from both clients and delegates,” he said.
 
“However, there have also been fantastic opportunities due to advances in technology, whereby those with their finger on the pulse have capitalised to ensure an improved delegate experience, vital in a market where the provision of added value is a decisive factor.”
 
Findings from the survey will be evaluated by experts as part of a report launch in May.
 
Do you have a news story for EN? Email: vcarley@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Large events drive UBM Q1 results
posted on: 24/4/2015 12:58:46
Events-led communications company UBM’s trading update, 24 April, indicates its largest events continue to drive performance.

Refocused offering for PLASA 2015
posted on: 20/4/2015 11:42:29
Audio and entertainment lighting event PLASA is driving forward “a progressive new approach” with its 2015 edition.

Centaur Live has invited industry figures across the engineering sector to join an Event Advisory Board, offering advice on the content and direction of its events.

Poken announces appointment of Steve Smith
posted on: 20/4/2015 10:53:22
Green event platform Poken has recruited Steve Smith as its new senior business development manager, based at Poken’s headquarters in Lausanne, Switzerland.

Olympia's Jazmin Beale becomes AEV chair
posted on: 20/4/2015 10:41:40
The Association of Event Venues (AEV) has announced the appointment of Jazmin Beale as chair of its Communications Working Group.