Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...


Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...

Exhibition News August 2015
August 2015

Read it online
now for free!

Meet Birmingham launches MICE survey
posted on: 29/3/2011 09:32:09
IanTaylor

Convention bureau Meet Birmingham has launched a Meetings, Incentives, Conferences and Events (MICE) survey to discover the challenges facing event organisers, venues and delegates over the next two decades.
 
The results, the bureau hopes, will provide an insight into how an event city of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes.
 
Ian Taylor, Commercial Director for Marketing Birmingham, which manages the Meet Birmingham brand, believes that the speed at which challenges and opportunities are emerging globally will present a unique set of dilemmas for the MICE sector. “The industry has not been immune to environmental and economic pressures in recent years, with event organisers and venues required to respond rapidly to changing demands from both clients and delegates,” he said.
 
“However, there have also been fantastic opportunities due to advances in technology, whereby those with their finger on the pulse have capitalised to ensure an improved delegate experience, vital in a market where the provision of added value is a decisive factor.”
 
Findings from the survey will be evaluated by experts as part of a report launch in May.
 
Do you have a news story for EN? Email: vcarley@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Foodies will find new sources of culinary inspiration with the launch of three additional BBC Good Food Shows, including the event’s first international edition.


Trade show organiser UBM remains confident in its 2015 outlook, despite reporting the cancellation of 37 events and a first half pre-tax profit fall of 37.2 per cent.


UK-based organiser Tarsus Group has announced first-half revenues of £34m, up from £23.1m, with a record adjusted pre-tax profit of £5.5m, as the business focuses on expanding into emerging markets.


The Yorkshire Event Centre (YEC) has begun the demolition of exhibition Hall 1 to make way for the new building at the Great Yorkshire Showground, due for completion in spring 2016.


Global brand experience agency Jack Morton has promoted president, EMEA, Julian Pullan to vice chairman.