Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Global event registration company Circdata looks to new technology to...

Technology has changed the future of the events industry, so staying...

Cranmore Park is setting its sights high to become a national brand....

Exhibition News March 2015
March 2015

MARKETING WEEK LIVE BUNDLES IN NEW EXHIBITORS AND FEATURES
posted on: 11/4/2011 09:26:08

The organiser of the upcoming Marketing Week Live at London Olympia is preparing for an 18 per cent increase in exhibitors this year after announcing a collection of new show features.
 
Marketing Week Live encompasses four shows: Data Marketing Show, Insight Show, In-Store Show and the Online Marketing Show and is organised by Centaur Exhibitions. Last year’s show attracted 400 exhibitors, a 34 per cent year-on-year rise, and is growing again this year.

Organiser Centaur Exhibitions is also expanding total floor space by 15 per cent in 2011 to fit in a range of new features. These include new Marketing Week Live Village sections on motivational marketing and customer loyalty, as well as a dedicated Ogilvy Ideas shop and experiential display, inspirationwall, drop-in PR advice centre and showcase of global winners from the Creative Review Awards.
 
“Marketing Week Live is returning with even more features, creating the one-stop shop for marketers and offering the latest knowledge to help them build strong campaigns, from strategic planning to social marketing and brand metrics,” Centaur portfolio director Paul MacDonald said.
 
New features have also been added into the Online Marketing Show including a Media Age Strategy Theatre, search affiliate, display and digital presentation area and mobile and social media apps presentations.
 
The In-Store Show meanwhile, has gained a new green retail showcase and the Insights Show a brand and consumer insights lab. The combined shows runs from 29 to 30 June in the Olympia Grand Hall.
 
Send all your UK exhibition news to: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Explori signs global deal with ITE Group
posted on: 6/3/2015 12:41:52
Exhibition research provider Explori has signed a global deal with exhibition organiser ITE to provide performance benchmarking and research services across its worldwide portfolio of events and exhibitions.


New airport show for Birmingham 2016
posted on: 6/3/2015 11:24:24
A brand new airport show for Britain and Ireland, displaying the latest solutions, services and products, will take place in Birmingham from 8 to 9 June 2016.

ITE Group has announced its market entry into Africa following its acquisition of a controlling stake (50.1 per cent) in a portfolio of events including Africa Oil Week (AOW).

Aberdeen council green lights new £333m AECC
posted on: 5/3/2015 12:51:54
Aberdeen council has approved the latest plans for a new £333m Aberdeen Exhibition and Conference Centre (AECC).

Revenue rise for UBM's 2014 event portfolio
posted on: 5/3/2015 11:59:16
Organiser UBM has reported a six per cent rise revenue growth for its events, despite an overall drop in revenue and adjusted operating profit.