EN sits in and takes notes on how our industry can energise exhibitor...
MARKETING WEEK LIVE BUNDLES IN NEW EXHIBITORS AND FEATURES
posted on: 11/4/2011 09:26:08
The organiser of the upcoming Marketing Week Live at London Olympia is preparing for an 18 per cent increase in exhibitors this year after announcing a collection of new show features.
Marketing Week Live encompasses four shows: Data Marketing Show, Insight Show, In-Store Show and the Online Marketing Show and is organised by Centaur Exhibitions. Last year’s show attracted 400 exhibitors, a 34 per cent year-on-year rise, and is growing again this year.
Organiser Centaur Exhibitions is also expanding total floor space by 15 per cent in 2011 to fit in a range of new features. These include new Marketing Week Live Village sections on motivational marketing and customer loyalty, as well as a dedicated Ogilvy Ideas shop and experiential display, inspirationwall, drop-in PR advice centre and showcase of global winners from the Creative Review Awards.
“Marketing Week Live is returning with even more features, creating the one-stop shop for marketers and offering the latest knowledge to help them build strong campaigns, from strategic planning to social marketing and brand metrics,” Centaur portfolio director Paul MacDonald said.
New features have also been added into the Online Marketing Show including a Media Age Strategy Theatre, search affiliate, display and digital presentation area and mobile and social media apps presentations.
The In-Store Show meanwhile, has gained a new green retail showcase and the Insights Show a brand and consumer insights lab. The combined shows runs from 29 to 30 June in the Olympia Grand Hall.