The Metro newspaper is hoping to get 30,000 visitors to its new EcoVelocity car show, which launches in September.
The event will run from 8 to 11 September and is scheduled at Battersea Power Station. It is being organised by International Motor Industry Events, which formerly organised the British International Motor Show, and is supported by What Car? magazine.
According to the newspaper, EcoVelocity is targeted at visitors interested in greener, low-carbon transport and exhibitors will include major car manufacturers such as Citroen, Kia, Vauxhall and Ford.
Features planned over the four days range from a Green Supercar paddock through to technology demonstrations, a car catwalk, best-in-class awards and a test track for children.
Metro said it expected EcoVelocity could take the place of the British International Motor Show, which was cancelled in 2010. The last event held at Excel London in 2009 attracted 472,000 visitors.
In the meantime, the 16th annual Motorexpo at Canary Wharf is scheduled from 6 to 12 June and is one of four being staged globally in 2011. Motorexpo Limited claims up to 1 million people will attend its free events in London, Toronto Canada, Los Angeles and New York this year.
Send all your exhibition industry news story to: firstname.lastname@example.org