Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!


Event Sales Executive
Wimbledon

Head of Sales
Manchester

Exhibition Coordinator
South Bucks

Head of Exhibitor Sales
Silverstone Drive, Coventry

Event Senior Sales Executive
Wimbledon

Marketing Executive
Daventry, Northamptonshire




Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...


Many organisers have dipped their toes in Africa’s water, the...


Darren Poultney, managing director of Smart AV, talks to EN about the...


Jamie Vaughan managing director EMEA of Eventbase tells EN how a...

Exhibition News July 2015
July 2015

Read it online
now for free!

Traffex 25-year anniversary show hits back at industry challenges
posted on: 12/4/2011 08:59:55
traffex 2011

Brintex claims its biennial Traffex, Parkex and Street Design exhibitions continues to deliver a quality audience and extended exhibitor line-up despite challenges facing the sector.

The 25th anniversary edition of Traffex was co-located with Parkex and Street Design at The NEC in Birmingham from 29 to 31 March. According to Brintex, 9,000 visitors attended (unaudited), 15 per cent of which came from overseas. There were 450 exhibitors on-hand.

Event director Bill Butler said visitor and exhibitor feedback was positive and the show well received.

“Everyone is aware of the challenges ahead and the immense cost pressure the industry is under, and yet exhibitors still value the event and visitors, from who are increasingly coming from across Europe, take the time to meet them,” he said. “This really shows the dedication of the industry and this is what makes the Traffex, Parkex and Street Design shows such popular events.

Parliamentary Under Secretary of State for Transport Norman Baker opened the event and launched its seminar programme with a keynote address chaired by Steven Norris, President of ITS United Kingdom. The minister summed up the Government’s goals as “creating growth, cutting carbons”, for which, he stressed, the Government needs the help of the transport industry.

New features at this year’s Traffex included a career forum and tree boulevard aimed at helping architects and planners how to plant trees more effectively. These supported a 28 seminar programme series held across two theatres.

“In light of the current recession, I’m delighted with the attendance at this year’s show,” sales and marketing director at exhibitor Metric Group Bill Laurie said. “We have been really busy and as always, the show is a great way to gather enquiries, meet new customers and meet our distributors from abroad.”

The next Traffex, Parkex and Street Design events will be held at The NEC Birmingham from 16 to 18 April 2013.

Send all your exhibition industry news to: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

N200 has launched a new app to give users mobile access to its popular event analytics platform Visit Intelligence.


Manchester Central has achieved the international standard for quality management systems, ISO 9001.


Countdown to Sticky Wicket 2015
posted on: 2/7/2015 11:05:18
Events industry website supplier ASP has stepped up to the crease to support charity cricket match Sticky Wicket for 2015.


EN Race Day - panellists announced
posted on: 2/7/2015 10:43:31
The first two panellists have been revealed for EN Race Day, with the 2015 edition set to return to Sandown Park on 16 September.


Eventopedia links up with DoubleDutch
posted on: 1/7/2015 13:07:36
Online platform Eventopedia has teamed up with event app provider DoubleDutch to share insight and promote events intelligence for the benefit of event planners, PA’s, marketers and corporate communications professionals around the globe.