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Exhibition News July 2014
July 2014

Traffex 25-year anniversary show hits back at industry challenges
posted on: 12/4/2011 08:59:55
traffex 2011

Brintex claims its biennial Traffex, Parkex and Street Design exhibitions continues to deliver a quality audience and extended exhibitor line-up despite challenges facing the sector.

The 25th anniversary edition of Traffex was co-located with Parkex and Street Design at The NEC in Birmingham from 29 to 31 March. According to Brintex, 9,000 visitors attended (unaudited), 15 per cent of which came from overseas. There were 450 exhibitors on-hand.

Event director Bill Butler said visitor and exhibitor feedback was positive and the show well received.

“Everyone is aware of the challenges ahead and the immense cost pressure the industry is under, and yet exhibitors still value the event and visitors, from who are increasingly coming from across Europe, take the time to meet them,” he said. “This really shows the dedication of the industry and this is what makes the Traffex, Parkex and Street Design shows such popular events.

Parliamentary Under Secretary of State for Transport Norman Baker opened the event and launched its seminar programme with a keynote address chaired by Steven Norris, President of ITS United Kingdom. The minister summed up the Government’s goals as “creating growth, cutting carbons”, for which, he stressed, the Government needs the help of the transport industry.

New features at this year’s Traffex included a career forum and tree boulevard aimed at helping architects and planners how to plant trees more effectively. These supported a 28 seminar programme series held across two theatres.

“In light of the current recession, I’m delighted with the attendance at this year’s show,” sales and marketing director at exhibitor Metric Group Bill Laurie said. “We have been really busy and as always, the show is a great way to gather enquiries, meet new customers and meet our distributors from abroad.”

The next Traffex, Parkex and Street Design events will be held at The NEC Birmingham from 16 to 18 April 2013.

Send all your exhibition industry news to: exhibitionnews@mashmedia.net


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