Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Sophie Lilly, account director at the NEC on choosing the right venue...

Ian Taylor, NEC venue sales director offers some essential insight to...

EN catches up with Eventsforce CEO George Sirius as the event...

Exhibition News January 2015
January 2015

Counter Terror Expo to launch in Abu Dhabi
posted on: 27/4/2011 11:43:21
RESIZED Adnec

Clarion Events is launching its Counter Terror Expo brand in the United Arab Emirates this autumn.
 
Counter Terror Expo Arabia will take place at the Abu Dhabi National Exhibition Centre (ADNEC) from 31 October to 3 November 2011.
 
According to Joanna Edwards, conference director at Clarion partner Mecom Forums, the decision to launch so soon came as a result of competing shows taking place in 2012.
 
“It’s going to be quite a quick launch for us, but we wanted to get something out into the market sooner rather than later,” she told EN.
 
The event will have a smaller exhibition element than its UK counterpart, but an expanded conference element.
 
“It’s a model that works well in the Middle East,” said Edwards, “and it enables us to offer something different to other things in the market.”
 
“There’s a lot of money being spent here in the UAE on homeland security technology, so it’s a good market in which to roll out our brand,” she added.
 
The launch follows the announcement of the show’s American launch, which will take place from 22 to 24 May 2012 at the Walter E Washington Convention Center in Washington DC.
 
“The launch of Counter Terror Expo in the United States will significantly expand Clarion Events’ position in the North American market, especially for our highly respected security and defence portfolio,” said Clarion Defence and Security MD Tim Porter.

“Our expo and conference will offer a central venue for attendees from Department of Defense, Department of Homeland Security, first responders and other government agencies to gain a greater understanding of emerging threats as well as the solutions available to detect and reduce future risks."

This year's UK edition of the Counter Terror Expo included its first live bomb-disposal demonstration.

Questions, comments or tips? Email mtrudeau@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Eventbrite launches 'How To' sessions
posted on: 30/1/2015 16:41:07
Global self-service ticketing platform, Eventbrite has launched a series of 'How To' sessions for event organisers around the UK to help them make better use of technology and improve their live experiences.

Kruger Cowne appoint new head of branding
posted on: 30/1/2015 12:47:43
Talent management agency and speaker bureau Kruger Cowne has announced the appointment of Charlotte Ridge as its new head of branding.

Final countdown to EN Awards entry deadline
posted on: 30/1/2015 11:21:38
There is only one week to go until the deadline for nominations for the EN Awards 2015.

Liverpool Convention Bureau has appointed a specialist ambassadors manager to head up the newly launched Club Liverpool, a new brand for the city’s event ambassador programme.

The NEC Group has today unveiled a new commercial partnership with Yü Energy, who will be the official gas and electricity partner to the Genting Arena.