Reed will bring back a catwalk runway programme to its London-based International Jewellery Show (IJL) as part of its 2011 revamp.
 
The runway will run the length of the boulevard and feature two shows daily showcasing designer jewellery. Each will run to eight separate themes such as Modern Vintage toFairtrade and Ethical, and include items from several designers and brands.
 
IJL is organised by Reed Exhibitions and takes place at Earls Court from 4 to 7 September.
 
“IJL was the first of the UK jewellery trade shows to feature a catwalk and we have decided to re-create this initiative at the 2011 show to highlight the superb quality and diversity of design and craftsmanship at the show,” event director Syreeta Tranfield said. “What makes it different, however, is that each catwalk show during the four days will be unique in order to generate maximum interest and freshness.”
 
The catwalk is one ofseveral new additions to this year’s IJL. Reed has also revealed a dedicated watch area, which will besupported by a seminar programme.
 
Last month, Reed promoted Tranfield and Sam Willoughby as event directors to co-direct the IJL event this year.

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