QD Events has proclaimed its first London Pet Show a success after attracting 13,460 visitors.
The show, which was the Scottish-based organiser’s first launch outside of its home country, took place at London Olympia from 7 to 8 May and was aimed at giving visitors the chance to touch and learn about various pet breeds. Show director Nicole Cooper said it was now devising ways to expand next year’s floorplan.
“We were overwhelmed by the response from the public and have received glowing reports from exhibitors who did some great business at the show,” she claimed. “The National Hall at Olympia is a perfect venue for this show and we will be expanding into the Gallery area next year so we can encompass more exhibitors and bigger and better feature areas for visitors”.
According to Cooper, queues were round the block from before opening until into the afternoon and several of its 100 exhibitors were out of stock by the end of the first day. Cooper attributed its success to content and range of interactive displays and demonstrations. QD’s decision to zone by animal type yet make it easy to move between zones was another key factor, she said.
“As our first launch event outside of Scotland this was challenging, but an exciting undertaking for me and the team. We’re delighted it’s been such a huge success and look forward to building on that success in 2012,” QD Events MD Fran McIntyre said.
The organiser partnered with the Kennel Club to help put on its launch show. QD acquired the Ultimate Pet Show, which previously ran at The NEC, in 2010.
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