Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Martin Clarke, NEC marketing director talks appreciation,...

From a chance seaside find, Neptunus MD April Trasler, tells EN how...

Richard Mann, market development director at the NEC asks who owns...

Exhibition News March 2015
March 2015

Eventia flies the event industry flag
posted on: 16/12/2009 12:49:16
Izania

Live event and marketing trade body Eventia has released a white paper stating business visits and events are worth more than £22bn to the UK economy.

It includes research from the likes of YouGov, the Chartered Institute of Marketing, business analysts Forbes Insight, Havard Business Review magazine, Intercontinental Hotels Group and the findings of a round table debate hosted by business commentator Mary Jo Jacobi.

“It is vital we get the message across now. In 2009, numerous events were cancelled or postponed and it is important that they are put back in the calendar,” says Eventia CEO, Izania Downie. “The evidence is there to support the need for face-to-face communication, so it is important for organisations to recognise this and invest accordingly.”

UK event venues also receive in excess of £7bn from the various business events they stage, particularly from conferences and meetings.

“Next year, Eventia will look to supply this information directly to corporates to highlight the importance of face-to-face contact when considering their 2010 budgets,” adds Eventia marketing services director, Tracy Johnson.

To view the paper click here


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Sharp visitor rise for RBTE 2015
posted on: 30/3/2015 15:34:40
Legend Exhibitions has reported a sharp rise in visitors at this year’s Retail Business Technology Expo (RBTE), held at Olympia London alongside the inaugural Retail Design Expo.

Paul Stoddart joins Capita Travel and Events
posted on: 30/3/2015 14:54:59
Multi-specialist travel, accommodation and events firm Capita Travel and Events has appointed Paul Stoddart to the new board position of director of meetings and events.

Barbican to host Event Photography Awards 2015
posted on: 30/3/2015 14:38:28
The Event Photography Awards 2015 is gearing up for its second year, celebrating clever capturing of experiences and moments at all types of events.

Organiser Clarion Events has announced the acquisition of Internet Retail Events Ltd from SJP Business Media.

The Department for Culture Media and Sport (DCMS) has proposed forming a Business Visits & Events board, comprising industry representation with government departments and agencies.