Richard Mann, market development director at the NEC asks who owns...
Bluewater offers naming rights for new events space
posted on: 16/5/2011 08:47:27
Global property group Lend Lease will offer an exclusive naming rights opportunity for its new events venue at the Bluewater retail and leisure destination.
Bluewater’s new 5,200sqm events venue, which is due to open later this year, will span two floors and feature a VIP gallery space. Lend Lease is working with sponsorship consultancy Generate to find an appropriate partnership.
“We feel the range of options within the Naming Rights Partnership presents an innovative opportunity for the right brand to be associated with this new events venue,” said head of commercial partnerships at Lend Lease Simon Donaldson.
VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.