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BBC Haymarket seeks new visitors with Spring Good Food Show
posted on: 20/5/2011 10:31:27
BBC Haymarket has claimed a new Spring edition of its BBC Good Food Show at Bluewater Events Venue will deliver a different base of visitors to its existing products.
The organiser will launch BBC Good Food Show Spring at the forthcoming Bluewater venue from 12 to 15 April 2012. BBC Haymarket Exhibitions MD Laura Biggs said it had been thinking about launching a Spring edition for some time to complement its seasonally focused Summer and Winter events.
“The new Events Venue at Bluewater presents us with a very exciting opportunity to meet new visitorsfrom Kent and Essex who we know are not attending our existing Good Food Shows in any significant volume,” she continued.
“Tens of thousands of people flock to Bluewater every day and the opportunity to pre-promote the show to a captive audience is a very interesting, new and effective way to market.”
UBM has moved a step closer towards the acquisition of US organiser Advanstar.
The American firm, valued at US$972 million (£599 million) specialises in fashion, licensing, life sciences and powersports events.
John Sharkey, former Group CEO of the Scottish Exhibition and Conference Centre in Glasgow, is to become executive vice-president, European Operations of SMG, global provider of management services to more than 230 public assembly facilities, including ex