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London Book Fair visitors up seven per cent
posted on: 17/6/2011 10:33:20
Visitors at the 2011 edition of The London Book Fair rose by seven per cent on 2009, with 11,000 attending the Reed-organised event on 11-13 April.
The book fair saw almost 44 per cent of visitors attending from overseas, compared with 42 per cent in 2009, representing 115 countries from across the globe. There was an eight per cent growth in US visitors.
Almost 1,700 companies exhibited from 57 countries including Turkey, Iran and Iraq; new for 2011. The International Rights Centre was sold out, with all 575 tables taken by 407 companies.
Reed is comparing the 2011 results with the 2009 event rather than the disaster-struck 2010 edition of the event, during which many international visitors and exhibitors were left at their home airports due to the eruption of the Icelandic volcano.
Show director and recently Director of Publishing and Books at Reed Exhibitions, Alistair Burtenshaw, said the success of the event, celebrating its 40th anniversary, had much to do with the increased focus on digital publishing and the current trend for Russian literature.
“An increase in international visitors and a vibrant digital and events programme, combined with the impact of an outstanding Russia Market Focus programme to boost total attendance at The London Book Fair 2011 to 24,802,” he said. “It was, by any measure, a successful Fair.”
Luxury Packaging, easyFairs’ event for high-end brands looking to source the latest in packaging products, is launching an integrated conference for the industry, when it returns to London on 30 September.