Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

With an exhibition and events industry worth nearly £2bn a year, EN...

Events are increasingly using experiential aids to spice up seminar...

EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man...

Andrew Manby, director of the event solutions specialists talks to EN...

As Media 10 gears up for the launch of new hybrid event, UK...

Furniture is increasingly becoming an integral part of events, EN...

Exhibition News October 2015
October 2015

Read it online
now for free!

Top Gear Live to replace MPH
posted on: 24/6/2011 11:23:14
mph top gear live

The MPH brand and event is being superseded by an all-new Top Gear Live show in London and Birmingham.
The Top Gear Live theatre show has been running alongside the MPH exhibition at Earls Court and The NEC for several years as part of a joint venture between Brand Events and Clarion Events.
The new format launching from 2011 will see MPH dropped in favour of a comprehensive Top Gear Live, and Earls Court switched for Excel London.
Brand Events commercial director James Cooke-Priest told EN the decision to relocate to Excel and rebrand solely as Top Gear Live was prompted by the success of the Top Gear brand, as well as its decision to overhaul and significantly expand feature content. Clarion will remain involved with the project as a joint venture partner.
“We are launching an all-new event incorporating a host of new Top Gear-related activities,” Cooke-Priest said. The show’s centrepiece will be a purpose-built indoor track where attendees can watch time trials in all categories of motor vehicles, presenter challenges and head-to-head competitions.
As previously reported in EN, the organisers behind MPH and Top Gear Live revealed they had not renewed a tenancy agreement with Earls Court in May. The news coincided with Emap’s decision to relocate its education technology show BETT from Earls Court to Excel.
Excel was chosen for its fit-for purpose space and the need to double the size of the new Top Gear Live show, Cooke-Priest said.
“We had to weigh up the pros and cons. We’ve been at Earls Court for a number of years and as this is a new launch and a new event, we had to look at the most suitable space for it,” Cooke-Priest continued. “You have to be pragmatic about it and realise that some people will not go to the new location. On the flip side, the people we might lose in West London we will gain in the East.”
The all-new Top Gear Live will run from 11 to 13 November at The NEC and from 24 to 27 November at Excel.
Check out EN’s full report on Top Gear Live in our new-look July edition, hitting desks on 1 July.

Share article:

Would you like to Leave a Comment?


Manchester Central is to host the last Construction, Design and Management (CDM) Roadshow event of the year, on 28 October, the Event Supplier and Services Association (ESSA) has announced.

Blitz|GES announces 3-year deal with Olympia
posted on: 5/10/2015 16:21:08
Blitz Communications, a GES Global Company has secured a new three-year contract with Olympia London, to provide a range of technical event services including sound, lighting, video, graphics and staging.

Bumper September for HIC Yorkshire
posted on: 5/10/2015 12:28:19
HIC Yorkshire has reported visitor rises at two of its long-running trade exhibitions held back-to-back last month.

Refocused offering for Jewellery & Watch 2016
posted on: 5/10/2015 12:05:30
Organiser i2i Events Group has unveiled new branding for Jewellery & Watch, ahead of its February 2016 show, including a new logo and new inspiration.

Clic+, the boutique exhibition and conference, launched by Robinson College, attracted 200 meetings industry professionals at its second edition, on 30 September.