Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

AD and Biogas exhibition grows 110 per cent with Launchpad
posted on: 13/7/2011 08:58:29

The NEC has claimed its Launchpad initiative helped the UK AD and Biogas (ABDA) annual expo and conference to double in size in 12 months.
The second annual show took place in Birmingham from 6 to 7 July and focused on businesses in the anaerobic digestion and biogas industries. The NEC said its Launchpad consultancy service to first-time event organisers was a catalyst for the show’s 110 per cent year-on-year physical growth. It also reported a rise in exhibitors from 74 to 159 this year and a pre-audited attendance increase of 25 per cent.
As part of the agreement, Launchpad managed all operational aspects of the 2011 event, as well as moved the show to online exhibitor manuals and Go Green registration services.
“It just proves that when you combine industry knowledge, contacts and reputation with great content and a professional, well managed delivery, a new show can be a resounding success,” The NEC’s business development director Chris Hartley said.
As a new organisation, international resources had been limited, ABDA sales and marketing manager Louise Wallace explained.
“To have grown so rapidly in one year is an amazing achievement and we are really excited about this year’s show. We have benefited massively from Launchpad,” she said.
ABDA’s 2012 show will move into Hall 3A to allow further expansion.
Launchpad was unveiled by The NEC in 2010 as a project management service to assist smaller businesses to stage exhibitions and events more successfully.
Got a news story for EN? Email us:

Share article:

Would you like to Leave a Comment?


Millennials have said big ticket events are the shape of the future, according to a study launched at the Host Cities 2015 summit in Dubai.

Event agency Sledge has announced a strategy to reposition itself as a ‘perception changing, large-scale corporate and public events’ agency.

Stamford Bridge to host Kickback Chelsea event
posted on: 24/11/2015 13:58:58
Kickback Chelsea, an exhibition of custom and handcrafted motorcycle has chosen to host its first in a three-part series at Stamford Bridge for the first time this December.

New head of talent for Hire Space
posted on: 23/11/2015 10:46:19
Online venue marketplace Hire Space has appointed Richa Chugh in a newly-created role as head of talent.

RTE reports bumper WTM London 2015
posted on: 23/11/2015 10:41:57
Reed Travel Exhibitions (RTE) is already looking ahead to next year’s WTM London, following a successful 2015 event, with 30,344 visitors in attendance.