Due to run on 10 and 11 October 2012 in Malmö, Sweden, Natural Products Scandinavia is a geo-clone of a UK show and the latest addition to the organiser’s growing portfolio.
Although Morgan will continue to be based in the UK, he will work in conjunction with Diversified UK’s local project consultant Lars Larsson in Malmö.
Morgan previously worked in operations at Earls Court and Olympia, and joined Diversified last week. This is the first time he will work as event manager for an exhibition.
“I’m just so excited to be involved in a launch that’s so international,” Morgan told EN. “I’m going over to Sweden this week and meeting prospective exhibitors and it’s really important to listen to what their needs are. I’m new to the natural products industry and to a certain extent will be led by the needs of the industry.”
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.