Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

Mayfield partners with BSG to help Asian organisers to sell internationally
posted on: 6/9/2011 08:53:48
Monnington Colour Enhanced

UK–based exhibition acquisition broker Mayfield Media Strategies has joined forces with analyst firm Business Strategies Group (BSG) to help exhibition organisers in Asia sell their businesses to international parties.
Mayfield MD Steve Monnington said the partnership marks its first step towards helping Asian organisers overcome the often “daunting” task of selling to a foreign buyer. Hong Kong-based BSG provides market intelligence and strategy services covering Asian business media, information and events.
Clients will have access to a valuation, analysis of potential purchasers, preparation of an information memorandum, price negotiation and assistance with the legal and due diligence process. 
“We have been planning to establish our business in Asia for some time and are delighted to be working with BSG MD Mark Cochrane and the team at BSG,” Monnington said. “The exhibition business has always crossed borders, but in recent years we have seen a dramatic increase in the number of international acquisitions.
“Combined with Mark’s extensive knowledge of the Asian exhibition market, we are confident of delivering results.”
In a recent report for UFI, BSG reported that the Asia trade fair market expanded by 4.3 per cent in 2010 and doubled in size over the past six years. Show organisers in Asia sold 15.5m square metres in 2010, compared with 8.1m sqm in 2004.
“Mayfield has unmatched experience as an acquisition broker for the exhibition industry – particularly in emerging markets,” Cochrane added. “The exhibition industry in Asia is the fastest growing and most dynamic worldwide.”

Mayfield recently brokered Reed Exhibition's acquisition of the All-Energy exhibition and conference from Media Generation Events.
Got a news story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


Explori strikes major US deal
posted on: 27/11/2015 15:27:12
Global exhibition research provider Explori has partnered with US-based research consultancy Exhibit Surveys.

Confex to inspire industry with UK Events Week
posted on: 27/11/2015 10:31:35
Mash Media, the organiser of International Confex are set to light up the events industry next spring with the launch of UK Events Week.

Nominations now open for 10th ENAs
posted on: 27/11/2015 09:21:25
The tenth Exhibition News Awards have officially opened nominations, ahead of the event on 28 April 2016.

Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.