Sign in or Register
 
 
Register today to receive each issue absolutely FREE!


Sales Manager
London

Sponsorship Manager
London

Marketing Executive
South West, London

Sales Executive
London



Excel London’s board brings six decades of experience at the venue...

Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

Exhibition News October 2014
October 2014

Mayfield partners with BSG to help Asian organisers to sell internationally
posted on: 6/9/2011 08:53:48
Monnington Colour Enhanced

UK–based exhibition acquisition broker Mayfield Media Strategies has joined forces with analyst firm Business Strategies Group (BSG) to help exhibition organisers in Asia sell their businesses to international parties.
 
Mayfield MD Steve Monnington said the partnership marks its first step towards helping Asian organisers overcome the often “daunting” task of selling to a foreign buyer. Hong Kong-based BSG provides market intelligence and strategy services covering Asian business media, information and events.
 
Clients will have access to a valuation, analysis of potential purchasers, preparation of an information memorandum, price negotiation and assistance with the legal and due diligence process. 
 
“We have been planning to establish our business in Asia for some time and are delighted to be working with BSG MD Mark Cochrane and the team at BSG,” Monnington said. “The exhibition business has always crossed borders, but in recent years we have seen a dramatic increase in the number of international acquisitions.
 
“Combined with Mark’s extensive knowledge of the Asian exhibition market, we are confident of delivering results.”
 
In a recent report for UFI, BSG reported that the Asia trade fair market expanded by 4.3 per cent in 2010 and doubled in size over the past six years. Show organisers in Asia sold 15.5m square metres in 2010, compared with 8.1m sqm in 2004.
 
“Mayfield has unmatched experience as an acquisition broker for the exhibition industry – particularly in emerging markets,” Cochrane added. “The exhibition industry in Asia is the fastest growing and most dynamic worldwide.”

Mayfield recently brokered Reed Exhibition's acquisition of the All-Energy exhibition and conference from Media Generation Events.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Running the Pyongyang Marathon, or skiing on North Korea’s uncrowded mountain slopes will be on offer at a leading travel exhibition after Reed Exhibitions secured the notable exhibitor coup of the secretive global power.

Thorns Group to restructure executive team
posted on: 30/10/2014 14:55:51
Independent events supplier Thorns Group has announced it will restructure its executive team, to prepare for the next phase of growth of the company.

The International Convention Centre (ICC) Birmingham, is to host the Museums Association Annual Conference and Exhibition for the first time next year.

Police were called to the Fashion & Lifestyle Exhibition held at EventCity, after organisers were confronted by exhibitors disappointed with the show’s low turnout.

International Confex is to host an Association Events Forum in a bid to attract further international and UK associations to the 2015 event.