The new owner of the Best of Britain and Ireland (BoBI) exhibition has outlined fresh details of its operational and marketing plans for the 2012 event.
Expo Management acquired BoBI from Best of Britain Events in May. At the time, Best of Britain Events MD Rob Mackenzie attributed the sale to Visit London’s fall into administration on 1 April. The next edition of BoBI will run at The NEC in Birmingham from 14 to 15 March 2012.
Recently appointed show event director Sam Warnock said Expo Management has established a new industry working group including national tourist boards of all participating nations and industry associations such as the Group Travel Organisers Association, Coach Tourism Council and Confederation of Passenger Transport. The organiser is also putting together a dedicated domestic and overseas hosted buyers programme in conjunction with members of the working group including a networking dinner for buyers and participating exhibitors.
“With the ‘staycation effect’ showing no signs of abating in either Britain or Ireland and the eyes of the world on us in the Olympic year, we aim to deliver new domestic and overseas buyers that can really boot exhibitors’ bottom lines,” Warnock said.
To complement the enhanced show content, Expo Management is embarking on a fresh PR and marketing campaign targeting potential exhibitors and visitors. Expo Management MD Mark Griffin also highlighted the show’s enhanced management team including former Reed Travel Exhibitions staffer Lenka Ilovicna as sales manager and Helen Conway as event manager.
“Expo Management has assembled a first class team to give both potential exhibitors and visitors a great event that will give them the opportunity to gain new business and increase profits from existing customers,” he said.
Although Best of Britain Events was forced to sell the show, Warnock was adamant the UK tourism industry was 100 per cent behind BoBI.
“The sales have got off to a strong start and we really do value the support of those many companies who have already confirmed exhibiting space for next year,” he continued. “It’s really encouraging that we are in discussions with many suppliers new to BoBI who also want to participate in the event.”
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