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Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Main sponsor climbs aboard Excel cable car link
posted on: 11/10/2011 08:50:27
Cable Car The o2 Excel London

Mayor of London Boris Johnson has confirmed the cable car planned for east London will be titled the Emirate Air-Line after the UAE carrier agreed to foot two-thirds of the cost of the tourist attraction.

The cable car, which will cross the Thames between the O2 Arena and Excel London, is expected to cost up to £60m, half as much again as recent forecasts.

Of this, £40m will be footed by the Emirates airline in return for naming rights. In addition to this the mayor will ‘re-brand’ London’s North Greenwich and Royal Victoria Dock historic areas Emirates Greenwich Peninsula and Emirates Royal Docks respectively.

London mayor Boris Johnson said: “It [the cable car] is going to have an incredible impact on tourism. It’s 330ft up: You will have an incredible view of the city.” The major added that the development should be ready in time for the 2012 London Olympics.

The Wilkinson Eyre-designed transport link will be able to carry 2,500 people per hour on the 1.1km, five-minute journey across the river in one of structure’s 34 gondola cabins.

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