As the event technology industry is rapidly transitioning to mobile,...
Main sponsor climbs aboard Excel cable car link
posted on: 11/10/2011 08:50:27
Mayor of London Boris Johnson has confirmed the cable car planned for east London will be titled the Emirate Air-Line after the UAE carrier agreed to foot two-thirds of the cost of the tourist attraction.
Of this, £40m will be footed by the Emirates airline in return for naming rights. In addition to this the mayor will ‘re-brand’ London’s North Greenwich and Royal Victoria Dock historic areas Emirates Greenwich Peninsula and Emirates Royal Docks respectively.
London mayor Boris Johnson said: “It [the cable car] is going to have an incredible impact on tourism. It’s 330ft up: You will have an incredible view of the city.” The major added that the development should be ready in time for the 2012 London Olympics.
The Wilkinson Eyre-designed transport link will be able to carry 2,500 people per hour on the 1.1km, five-minute journey across the river in one of structure’s 34 gondola cabins.
Event marketing and brand marketing executives from FreemanXP and the Event Marketing Institute (EMI) have reported the most effective social media channels to reach target audiences before, during and after events in a new joint study.