Martin Clarke, NEC marketing director talks appreciation,...
Aqua exhibition switches to biennial frequency
posted on: 19/10/2011 09:12:38
The organiser of water gardening and aquatics show Aqua has adjusted the frequency of the exhibition from annual to biennial and won’t return until 2013.
The second annual edition was held at the Telford International Centre from 5 to 6 October and attracted 1,435 visitors (unaudited) and 82 exhibitors, up from 1,300 visitors and 60 exhibitors last year. The trade show is organised by Impact Exhibitions.
Athough Aqua was launched in 2010 and held again in 2011, show organiser Annie Dyke told EN it had always intended to switch to a biennial format to avoid clashing with other trade European-based trade exhibitions including pet supplies show Interzoo 2012 (held in Nuremberg, Germany). In addition, holding a show every other year will ensure exhibitor offerings are fresh, she said.
“It’s difficult for companies in our sector to get new products to market each year,” Dyke explained. “Holding Aqua every other year will keep the market fresh and retailers coming back to our exhibition.”
Aqua will return to Telford in October 2013. Dyke praised the venue’s location, level floor access, facilities and staff.
“Given Telford is being extended there’s also room for us to grow,” she added.