The organiser behind Girls Day Out is launching an additional three editions across the UK in 2012 following the success of the Glasgow event.
According to organiser PSP, the November 2011 edition of Girls Day Out at the Scottish Exhibition and Conference Centre (SECC) attracted more than 17,000 visitors. The show, which debuted in November 2009, also doubled in size to 10,000sqm with 220 exhibitors, up from 5,000sqm in 2010.
Girls Day Out covers women’s health, beauty, lifestyle and fashion and I based around several luxury-based features such as separate champagne and cocktail bars, a fashion theatre, diverse food options and a nail zone.
As a result of increased market interest, PSP launched a second edition of the show in May 2011 and will run biannually in 2012 at the SECC. PSP event director Tom Lovering told EN it is also now launching editions of Girls Day Out in Birmingham, Manchester and Edinburgh in 2012.
PSP has booked 5,000sqm at Edinburgh’s Royal Highland Centre from 11 to 13 May, 5,000sqm at The NEC from 29 June to 1 July, and 7,000sqm at Manchester Central from 7 to 9 September 2012.
“The show itself is rich in exciting and glamorous features and has seen massive increase in a very short period,” Lovering said. “It just shows that if the product is right and organisers invest in their show, people still believe in this medium to experience brands and make purchases.
“We’re of the opinion that the show will travel. It’s a fairly generic show concept and we know what works, so we can replicate it easily around the country.”
SECC sales director Ben Goedegebuure said the venue worked proactively with PSP to put on the show and was delighted with the attendance and exhibitor results particularly given the tough economic climate.
“This is a great news story for the industry, and proof that a working partnership between organiser, venue and city can deliver the right audience in the right numbers to consumer exhibitions,” he claimed.
Girls Day Out will return to the SECC from 20 to 22 April 2012. According to the SECC, exhibitions held at the venue during the 2011 financial year contributed £104m to the Glasgow economy.
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