Meenal Ashtikar, head of customer insight and analytics at Acrotrend,...
Diciamo to use QR codes for immediate visitor feedback
posted on: 11/11/2011 11:24:48
Exhibition organisers can potentially capture real-time feedback on visitors’ experiences thanks to software developed by a Bristol company.
Diciamo has created an IT package for the exhibition industry allowing people to give feedback at an event using Quick Response (QR) codes. The code, a type of two-dimensional bar first designed for the automotive industry, helps businesses engage with their customers via their smartphones or tablets.
“Our system allows people who attend exhibitions and conferences to give feedback via their smartphones while they are at events, which we believe is unique within the industry,” said Diciamo spokesman Mario Dolcezza.
“This sort of immediate feedback is invaluable for exhibition and conference organisers to keep and win new customers.”
Technology in the exhibition industry continues to move at a fast pace.