Exhibition organisers can potentially capture real-time feedback on visitors’ experiences thanks to software developed by a Bristol company.
 
Diciamo has created an IT package for the exhibition industry allowing people to give feedback at an event using Quick Response (QR) codes. The code, a type of two-dimensional bar first designed for the automotive industry, helps businesses engage with their customers via their smartphones or tablets.
 
“Our system allows people who attend exhibitions and conferences to give feedback via their smartphones while they are at events, which we believe is unique within the industry,” said Diciamo spokesman Mario Dolcezza.
 
“This sort of immediate feedback is invaluable for exhibition and conference organisers to keep and win new customers.”
 
Technology in the exhibition industry continues to move at a fast pace.

Video technology supplier Video Direct recently launched a new videomarketing and production platform for exhibition organisers, which includes a QR code generator to allow them to link print products to the video contentheld in their account.
 
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