Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...


Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...

Exhibition News August 2015
August 2015

Read it online
now for free!

Emap Connect adds Videobuilder to show sites
posted on: 21/11/2011 10:36:20
videodirect1

Emap Connect has added Video Direct’s cloud technology, Videobuilder.tv to eleven of its event sites.

Videobuilder TV players will be added to sites such as Spring Fair and Glee. 

The platform is used to help global exhibition organisers and publishers create revenue from video.

In August, Emap said it will invest more than £1.2m into promotion of its Spring Fair International 2012 show to be held at the NEC in Birmingham next February.

“Videobuilder enables our customers to generate more sales leads and us to add value to our event websites, create revenue and improve SEO while doing so,” said Emap Connect’s Digital commercial director Iain Nicol.

“Exhibitors with or without video can benefit, while website visitors get a more visually engaging preview of the vast range of exciting products and services on offer at our shows.”

Exhibitors without video can use Videobuilder’s video production feature to create one from existing photography. Completed videos will be added to the event TV player as well as their exhibitor profile.

Exhibitor’s brochures, email addresses, Google Map locations and websites can also be added to supplement content.

“We’re really delighted Emap has given Videobuilder such a vote of confidence so soon after it’s launch.” said Video Direct managing director Richard Counsell.
“Planned new features, such as the ability for organisers to conduct video email marketing campaigns and collect data from viewers will make it event more compelling.”

Any news? Contact exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Foodies will find new sources of culinary inspiration with the launch of three additional BBC Good Food Shows, including the event’s first international edition.


Trade show organiser UBM remains confident in its 2015 outlook, despite reporting the cancellation of 37 events and a first half pre-tax profit fall of 37.2 per cent.


UK-based organiser Tarsus Group has announced first-half revenues of £34m, up from £23.1m, with a record adjusted pre-tax profit of £5.5m, as the business focuses on expanding into emerging markets.


The Yorkshire Event Centre (YEC) has begun the demolition of exhibition Hall 1 to make way for the new building at the Great Yorkshire Showground, due for completion in spring 2016.


Global brand experience agency Jack Morton has promoted president, EMEA, Julian Pullan to vice chairman.